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One-Third of Shoppers Now Use AI to Shop, New Acosta Group Study Finds
Generative AI is rapidly becoming a fixture of the shopper journey across the food and consumer goods landscape, according to a new study from Acosta Group, with 34% of shoppers now using AI tools to shop and nearly half of Gen Z shoppers saying AI has influenced a recent purchase decision.
The findings, released ahead of Groceryshop 2026, arrive as food brands, CPG manufacturers, retailers, and foodservice operators reassess how their commerce strategies must adapt to a shopping landscape increasingly shaped by AI-driven product discovery...
Acosta Group Names Joe Mueller Chief Retailer Partnerships Officer
As retailers and suppliers navigate an increasingly complex marketplace, Acosta Group today announced that Joe Mueller, one of the retail industry's most respected customer development leaders, will join the company as Chief Retailer Partnerships Officer, a newly created role focused on strengthening retailer relationships and advancing collaboration across the retail ecosystem.
In this role, Mueller will partner closely with agency leadership teams across Acosta Group's Omnichannel Sales & Services organization, helping strengthen retailer relationships, identify growth opportunities for clients and customers, and provide retail...
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