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UB Executive Conference: Steve Sands Says the Call for Transparency is Real

The second half of the day kicked off after lunch on Tuesday with Steve Sands Vice President of Protein, Performance Foodservice. His presentation on differentiating products through branding and transparency illustrated the topic from a relevant and applicable standpoint as it relates to the value chain.

Sands asserted that restaurants today need a story. Today’s consumer is asking: “Do you have my back?”

“But if you’re going to tell a story, you better make sure that story is real. Because food fraud is at an all-time high,” Sands noted.

Many companies are only pursuing transparency after getting burned. But this trend is not going away and it’s better to be proactive.

In fact, the call for transparency is so real that...

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Apr 30 5:02 PM, Urner Barry



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