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Americans’ Appetite for Fresh Foods Drives Consolidation in Convenience Stores
Consumer demand for fresh food is transforming US convenience stores. Stores with dine-in options account for 58% of spending, driven by larger chains’ expansion and M&A.
In the US, consumer spending at convenience stores (c-stores) that offer fresh foods and beverages is increasing. These enhanced c-stores, often housed in upgraded and larger locations with dine-in options, now account for 58% of all spending at c-stores, up from 48% five years ago. Data indicates that c-stores offering a broader range of fresh food options...
Kellanova Moves to Accelerate Global Brand Growth, Expanding Partnership with Interpublic Group
Kellanova (formerly Kellogg Company and maker of Pringles®, Cheez-It®, Pop-Tarts® and more) today announced it is expanding its partnership with Interpublic Group ("IPG"). The announcement comes after an extensive evaluation of Kellanova's global agency model to accelerate brand portfolio growth and support the company on its journey to be a global snacking powerhouse. The move advances Kellanova's Differentiate, Drive and Deliver strategy and the growth ambitions the company has for its stable of iconic brands.
As a result of the process...
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