Kellanova Moves to Accelerate Global Brand Growth, Expanding Partnership with Interpublic Group

Kellanova (formerly Kellogg Company and maker of Pringles®, Cheez-It®, Pop-Tarts® and more) today announced it is expanding its partnership with Interpublic Group ("IPG"). The announcement comes after an extensive evaluation of Kellanova's global agency model to accelerate brand portfolio growth and support the company on its journey to be a global snacking powerhouse. The move advances Kellanova's Differentiate, Drive and Deliver strategy and the growth ambitions the company has for its stable of iconic brands.

As a result of the process... 

BurgerFi Relaunches The Chicken Wars

Hold onto your beaks! BurgerFi® is "winging it" big time by rebranding as ChickenFi and diving into the Chicken Wars! The name change ruffles feathers and celebrates the debut of the new Fried and Grilled Chicken Sandwiches and this antibiotic-free chicken is available every day including Sundays. Yes, that is right, Sundays! Bring your appetite and savor these new chicken offerings starting on May 21, 2024.

"Chicken presents a significant opportunity for business growth. We've expanded our chicken offerings by 50%, broadening our menu...

Instacart Expands Online SNAP Acceptance to Reach 96% of SNAP Households Nationwide 

Instacart , the leading grocery technology company in North America, today announced a series of retail expansions that will allow customers to use Supplemental Nutrition Assistance Program (SNAP) benefits to shop online for groceries for same-day delivery from Food City, Gordon Food Service, Hy-Vee, Schnucks, and additional Kroger banners including Baker's, City Market, Dillons, Fred Meyer, Gerbes, Harris Teeter, King Soopers, Marianos, Metro Market, Pick n' Save, Smith's and QFC. The new retail expansions help make groceries more accessible to more SNAP families, allowing...

McLane Unveils McLane Fresh, Elevating Foodservice at Retail

Today, McLane Company, Inc., one of the largest distributors in America and an industry-leading partner to the biggest retail and restaurant brands, unveiled McLane Fresh, an expanded foodservice at retail program designed for convenience stores, at its national trade show, McLane Engage, in Dallas.

Convenience stores are seeing an increase in demand for and sales of fresh and higher-quality food products from consumers seeking healthier on-the-go options. As a result, convenience stores are elevating their foodservice programs and in-store experiences to compete with fast food and quick...