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Baja Fresh Adds Impossible Foods to Menus Nationwide

Baja Fresh Mexican Grill, the fast-casual Mexican food chain, is launching three new menu options featuring Impossible™ meat made from plants. The lineup of Impossible™ dishes will be available at participating stores nationwide.

The three Impossible™ varieties include:

  • Impossible™ Taco Combo – three tacos with...
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Jul 14 8:19 AM, General News



General Assembly Pizza and Impossible Foods Kick Off Relationship with Impossible Pizza Launch

General Assembly Holdings Limited launches the new Impossible Pizza. The naturally leavened pie features a New York-inspired flavour profile and fennel-spiced Impossible™ product, made from plants. The collaboration marks Canada’s first wood-fired Impossible Pizza experience and kicks off a multi-channel brand relationship. The Impossible Pizza will be available to Torontonians at GA Pizza’s waterfront patio location—a summer-long satellite restaurant at Harbourfront Centre’s The Slip.

Khaleed Juma, GA Pizza’s Chief Marketing Officer, is ecstatic about the synergy between the brands, and says: “The relationship between GA Pizza and Impossible Foods paves the way for a new wave of menu innovation. Our Pizza People are hungry for flexitarian options that don’t sacrifice quality, nutrition, and most importantly...

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Jun 28 8:36 AM, General News


Impossible Foods Secures Child Nutrition Label for Impossible Burger

Impossible Foods announced that it has secured Child Nutrition Labels (CN Labels) for its Impossible Burger products, clearing a hurdle towards widely entering the K-12 market in fall 2021.

Child Nutrition (CN) Labels are voluntary food crediting statements authorized by the USDA that make it easier for schools participating in federal Child Nutrition Programs, including the National School Lunch Program and School Breakfast Program, to determine how much a particular food contributes to federal meal pattern requirements for nutritionally balanced meals for children each school day.

The program is run by the USDA's Food and Nutrition Services (FNS), which must evaluate a product's formulation to determine how much it contributes to...

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May 7 8:29 AM, General News


Impossible Foods Launches in Lidl’s U.S. Stores

Starting this week, Impossible Foods’ flagship product is rolling out at Lidl’s 145 locations across the United States, as both companies continue major expansion efforts in recent years. Lidl will be the largest discount grocer to offer Impossible Foods’ products.

The award-winning Impossible Burger is being introduced into Lidl stores this week across Delaware, Georgia, Maryland, New Jersey, New York, North Carolina, Pennsylvania, South Carolina and Virginia. Customers can find Impossible Burger in the fresh meat section of the store in convenient, versatile 12-ounce packages or in a recyclable package of two pre-formed, quarter-pound (4-oz) patties. In line with Lidl’s commitment to affordable prices...

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Apr 29 8:24 AM, General News


Impossible Foods Hires Steve Turner In the All-new Role of Chief Experience Officer

Impossible Foods announced today the hiring of former Apple creative leader Steve Turner as Chief Experience Officer.

In this newly created role, Turner will be in charge of building brand awareness and accelerating the global consumer movement to a sustainable food system. He’s a key member of the company’s senior executive team and reports directly to CEO and Founder Dr. Pat Brown.

In 2017, Steve founded Sublime, a strategic creative consulting firm that advises CEOs, CMOs and other executives. Before that, he spent 11 years at Apple, where he rose to global Executive Creative Director for Apple’s Media Arts Lab. He worked with...

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Apr 12 9:39 AM, General News


Plant-Based Food Sales Surpass $7 Billion, Sales Up 27% in 2020

According to the Plant Based Foods Association (PBFA), U.S. retail sales of plant-based foods continued to increase by double digits in 2020, growing 27% and bringing the total market value to $7 billion. This sales growth was consistent across the country, with more than 25% growth in every U.S. census region.

In the past two years, plant-based food sales have grown 43%, which is nine times faster than total food sales. In 2020, about 57% of all U.S. households purchased plant-based foods, up from 53% in 2019 totaling 71 million households.

PBFA also found that the value of plant-based meat, while the second-largest plant-based category, hit $1.4 billion in 2020. That represents sales growth of 45% from 2019. The plant-based meat category grew twice as fast as...

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Apr 7 8:22 AM, Urner Barry


Impossible Foods Launches First National Advertising Campaign, "We Are Meat"

Impossible Foods is launching its first national advertising campaign as the leading food tech startup accelerates growth and takes advantage of mounting economies of scale.

The campaign, titled “We Are Meat,” features TV spots with the meaty images and sizzle of the company’s award-winning burgers. Produced by Portland, Ore.-based Wieden+Kennedy, the advertisements claim that Impossible Burger, which contains no animal ingredients, is meat for meat lovers — made from plants.

The first national integrated campaign for Impossible Foods kicks off today with...

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Apr 6 10:30 AM, General News


Burger King and Impossible Foods Announce the Canadian Launch of the Impossible Whopper

Burger King and Impossible Foods announced that, after a successful U.S. launch, the Impossible Whopper is landing in Canada. Participating Burger King restaurants across Ontario will begin serving the Impossible Whopper March 22, with a cross-Canada rollout coming on April 12.

Burger King is the first quick-service restaurant in Canada to put the award-winning, plant-based Impossible Foods patty on its menu nationwide...

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Mar 23 8:13 AM, General News


Nathan's Famous Launches Brand's First Plant-Based Hamburger Patty with Impossible Foods

Nathan’s Famous, Inc., announced its partnership with Impossible Foods to bring consumers the brand’s first gourmet, hamburger patty made from plants. The Impossible Foods patty made from plants for meat lovers adds to the Nathan’s Famous New York-themed fresh angus burger line-up.

“At Nathan’s Famous, we are always focused on offering our customers food that is memorable, craveable and instagrammable and this announcement does just that, while making our menu...

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Feb 16 10:03 AM, General News


Impossible Foods Cuts Suggested Grocery Store Prices 20%

Thanks to tremendous growth and economies of scale over the past year, Impossible Foods is cutting suggested retail prices by 20% for grocery stores throughout the United States.

The price cuts bring the company’s suggested retail prices for Impossible Burger to $5.49 for patties and $6.99 for a 12-oz. package. (On-shelf prices may vary depending on location and retailer.)

Impossible Foods is strongly encouraging the roughly 17,000 grocery stores, supermarkets and retailers that sell Impossible Burger to pass the savings to...

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Feb 3 8:31 AM, General News


Impossible Foods Teams Up with Goldbelly to Launch the Impossible Foods Store 

Impossible Foods announced that it is launching The Impossible Foods Store on Goldbelly, a leading platform for food e-commerce, featuring some of America's top culinary trendsetters.

The brand-new store on Goldbelly features four Impossible™ meal kit offerings, curated exclusively for the site and now available for nationwide shipping, including...

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Jan 27 8:23 AM, General News


QDOBA Launches New Health-Conscious Menu Offerings

Ahead of the New Year, QDOBA launched new, health-conscious creations under the Vegetarian, Keto & More category of their online menu. Introduced on December 29, the new entrées are designed to provide customers with menu options that help meet guests' dietary goals and needs, such as keto, vegetarian, low-carb, gluten-free and more. The offerings include QDOBA's recently introduced Mexican Cauliflower Mash, a low-carb alternative to rice made with fresh cauliflower that's oven-roasted in-house daily.

"With many people looking to improve their personal wellness in the New Year, we wanted to offer our guests a wide range of menu options that help them...

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Jan 14 8:23 AM, General News


Impossible Burger Debuts in Canadian Grocery Stores

Impossible Foods is making its plant-based burger available to home chefs in Canada in nearly 600 Sobeys Inc. banner stores beginning this week, including Sobeys, Foodland, Safeway, Thrifty Foods, IGA, IGA Extra, and the retailer’s online home delivery platform, Voilà by Sobeys.

Sobeys is the exclusive retailer of the Impossible Burger until February 2021, at which point the product will be available to purchase in all of Sobeys 1,500 family of stores across Canada.

“We are proud to be the first national retailer to bring Impossible Foods to Canada,” said Paul MacLeod, Vice President, Merchandising at Sobeys Inc. “We are always looking to find innovative products to keep...

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Oct 27 8:27 AM, General News


Impossible Foods Debuts in Asian Grocery Stores 

Impossible Foods is making its award-winning, plant-based meat available to home chefs in Asia in nearly 200 grocery stores across Hong Kong and Singapore, the first time Impossible Beef Made From Plants has been available for home chefs outside of the United States.

Starting this week, Impossible Beef will roll out at nearly 100 PARKnSHOP banner stores across Hong Kong, including PARKnSHOP, FUSION, TASTE, food le parc and GREAT FOOD HALL. It’s also available for delivery through parknshop.com.

In Singapore, Impossible Beef will start rolling out this week at nearly 100 NTUC FairPrice stores, including...

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Oct 21 8:17 AM, General News


Soy Protein: An Introduction and Import Assessment

If you are like a growing number of shoppers across the globe, checking the ingredients label on the back of food items has become instinctual. One such ingredient, soybeans and further processed soybean powders (like flours, concentrates, and isolates), have garnered increased media attention partly associated with its use in a growing number of novel, plant-based products. Generally, goods containing soy are considered either “traditional soyfoods” which use whole soybeans in the creation of more obvious items like soy milks, tofu, and soy sauces or “formulated foods” which contain concentrated forms of soy protein in products including comminuted meats, protein bars, soups, cereals, frozen desserts, and meat analogues.

Like peas and lentils, the soybean (Glycine max) is a species of legume plant and has numerous invaluable production applications. Most widely grown in...

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Oct 20 10:41 AM, Urner Barry


A Snapshot of Plant-Based Protein Growth Amid the Pandemic 

 

Alternative protein markets, and those specifically utilized in the production of plant-based meat analogues, continue to boon as a result of COVID-19 economic implications. Primarily used to produce beef-like substitutes, products from companies like...

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Oct 1 8:21 AM, Urner Barry


Top Plant-based Protein Producers Make Expansion, Distribution Efforts

A pair of companies leading the way for the plant-based protein industry, Beyond Meat and Impossible Foods both announced moves to boost their presence in the retail and foodservice landscape.

On Monday, Beyond Meat announced it will double the distribution of its Beyond Breakfast Sausage Patties. The company said the product will be available in additional Kroger, Super Target, Walmart, Publix and Harris Teeter stores by the end of the month.

“Following the initial release of our Beyond Breakfast Sausage Patties at retailers earlier this year, we heard an enthusiastic and overwhelmingly positive response from consumers who asked for increased availability,” said Chuck Muth, Chief Growth Officer, Beyond Meat...

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Sep 21 9:51 AM, General News


Study Sheds Light on U.S. Consumer Preferences on Conventional and Alternative Protein Products 

In the past six months, players within the plant-based protein industry have been dazzled by the performance of their alternative burgers, patties, nuggets, and sausages. As reported by the Good Food Institute (GFI) overall plant-based product sales increased to a peak of... 

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Sep 16 9:40 AM, Urner Barry


Impossible Foods Launches Plant-Based Sausage in Hong Kong

Impossible Foods is rolling out Impossible Sausage Made From Plants in Hong Kong, the first international market for the award-winning, plant-based patty.

Impossible Sausage is the company’s first all-new product since the 2016 debut of Impossible Burger. California-based Impossible Foods launched Impossible Sausage to much fanfare at the Consumer Electronics Show in January. Within six months, the patties have become available at more than 22,000 locations throughout the United States.

Starting today, Hong Kongers can buy Starbucks’ Maize Impossible Sandwich at...

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Sep 10 8:59 AM, General News


Impossible Foods Debuts in Canada as International Expansion Accelerates

Canada’s most reputable chefs are launching Impossible Foods’ flagship product at their restaurants from coast to coast.

In response to overwhelming demand, the Impossible Burger will become available later this year in a wide variety of additional restaurants and grocery stores nationwide -- but patrons of the country’s top restaurants can get an exclusive sneak peek for the next two weeks.

Starting today, Canadians can try the plant-based Impossible Burger in world-class restaurants by...

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Sep 8 9:46 AM, General News


Impossible Foods' Flagship Product Rolls Out at Sprouts Stores

Impossible Foods is rolling out its flagship product, Impossible Burger, starting this week at more than 350 Sprouts Farmers Market stores in 23 states.

Sprouts shoppers can find Impossible Burger in the frozen meat section of the store in convenient, versatile 12-ounce packages for the price of $9.99. The product is available for curbside pickup and delivery.

Impossible Burger is versatile in all ground meat recipes, including...

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Sep 1 8:24 AM, General News


Impossible Foods and Beyond Meat Respond to Lightlife's 'Clean Break' Campaign

Lightlife, owned by Greenleaf Foods, announced earlier this week that it is making a 'clean break' from the competition. As the plant-based meat category is surging, with sales up 91% in the past year, there is rising concern among consumers about the ingredients in their food. This revelation inspired Lightlife to create a campaign to ensure consumers know exactly what they are eating.

“At Lightlife, we understand the factors that are driving the recent rise in plant-based protein sales,” said Dan Curtin, President of Lightlife Foods. “Because we care so much about leading the future of this important category and...

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Aug 27 11:42 AM, Urner Barry


Impossible Foods Launches Impossible Burger Patties in Grocery Stores

Impossible Foods’ flagship product is now available in packages of two pre-formed, quarter-pound (4-oz) patties at nearly 2,000 grocery stores nationwide owned by Kroger.

Patty packs of the award-winning, plant-based Impossible Burger will begin rolling out this week at Kroger-affiliated stores, including Kroger, Ralphs, Fred Meyer, Mariano’s, Smith’s and more. Customers can find Impossible Burger patties in...

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Aug 25 9:20 AM, General News


QDOBA Enhances Menu with New Signature Eats Entrees

QDOBA announced the introduction of its new Signature Eats menu that offers its guests unique chef-crafted flavor combinations, while also increasing convenience and flexibility. Now, in addition to the ability to create your own entreé through customizable options, QDOBA makes it easy to find your flavor through its set of Signature Eats recipes.

"Our new Signature Eats entrees are perfect for both first-time visitors and loyal fans," says Karin Silk, vice president of menu & off-premises at QDOBA. "The dishes feature curated combinations of our popular and freshly-prepared flavors. They are also...

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Aug 14 8:22 AM, General News


Impossible Foods Debuts at Walmart 

Impossible Foods’ flagship product will begin rolling out at Walmart.

The Impossible Burger has started hitting Walmart shelves and will soon be stocked in nearly 2,100 Walmart Supercenter and Walmart Neighborhood Market locations. Customers can find Impossible Burger in the fresh meat section of the store in convenient, versatile 12-ounce packages. Impossible Burger is also available through Walmart Grocery Pickup & Delivery.

With the addition of Walmart locations, Impossible Burger will be available in more than 8,000 brick-and-mortar grocery stores across all 50 states -- a more than 50X increase...

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Aug 3 8:56 AM, General News




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