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Burger King Adds the Impossible Whopper to the 2 for $6 Lineup

Burger King restaurants are jazzing up the popular 2 for $6 promotion, now with the Impossible Whopper sandwich. Available for a limited time only, guests can choose between the Impossible Whopper, Spicy Crispy Chicken, Crispy Chicken and Whopper sandwich.

“We are excited to offer our guests a plant-based product like the Impossible Whopper as part of our 2 for $6 promotion,” said Chris Finazzo, President, North America, Burger King Corporation. “This unbeatable deal gives friends and family a new reason to come in and try the Impossible Whopper and other BK favorites at an amazing value.”

Burger King restaurants rolled out the Impossible Whopper sandwich with a patty made from plants nationwide last year following...

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Jan 16 9:46 AM, General News



Impossible Foods CEO Criticizes Meat Industry; Intends to Replace Animals for Food Production

Pat Brown, CEO of Impossible Foods, criticized the meat industry in a recent interview, calling it "the most destructive technology on Earth by far." Brown added that the company's ultimate goal is to completely replace animals as a form of food with plant-based products by the year 2035. Impossible Foods currently offers a plant-based beef burger, and a new sausage product will be offered at various Burger King locations across the United States for testing this month. The company also announced that it will introduce ground pork and sausage, but there is no word on availability at this time. With beef and pork alternatives becoming readily available to consumers, Brown stated that poultry options are on the way as well.

Brown claims that Impossible Foods is so important because of the impact the meat industry has on the environment. However, testifying on behalf of the National Cattlemen's Beef Association at a U.S. Senate Agriculture Committee hearing on climate change in May, Kansas cattle producer Debbie Lyons-Blythe delivered a clear message...

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Jan 14 9:25 AM, Urner Barry


NPPC: Impossible Pork is Impossible; Violates Labelling Law 

The National Pork Producers Council (NPPC) today called Impossible Foods’ naming convention for its plant-based products designed to mimic real pork a brazen violation of labelling law. Citing law that prohibits the use of words that redefine pork as it has been known by consumers for centuries, Dr. Dan Kovich, director of science and technology for the National Pork Producers Council, issued the following statement:

“What’s impossible is to make pork from plants. This is a brazen attempt to circumvent decades of food labelling law and centuries of precedence. Any adjective placed in front of the word pork can...

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Jan 8 8:17 AM, General News


Burger King Tests the Impossible Croissan’wich

Burger King restaurants announces today it is testing the new Impossible Croissan’wich sandwich. Starting late January in select test markets across the U.S. market, BK guests can now get the same breakfast Croissan’wich sandwich they know and love with a plant-based patty. The all-new, limited-time-only Impossible Croissan’wich features a toasted croissant, egg, cheese and a seasoned plant-based sausage from Impossible Foods. This test makes Burger King the first restaurant to test Impossible Sausage made from plants on a breakfast sandwich.

Participating Burger King restaurants in Savannah, GA, Albuquerque, NM, Montgomery, AL, Lansing, MI and Springfield, IL will be testing the Impossible Croissan’wich. The Impossible Croissan’wich is made with...

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Jan 7 9:57 AM, General News


Elevation Burger Debuts Impossible Burger and Dairy-Free Daiya Cheddar Style Slices Nationwide

FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Elevation Burger, known for serving 100% organic, grass-fed, free-range beef burgers and fresh fries cooked in heart-healthy olive oil, is pleased to announce all domestic locations across America will now carry the plant-based Impossible™ Burger as well as dairy-free Daiya Cheddar Style Slices.

Elevation Burger’s nationwide launch of the Impossible Burger and dairy-free Daiya Cheddar Style Slices demonstrates the brand's commitment to serving customers of all dietary preferences. The Impossible™ Burger handles, cooks and tastes like ground beef — but is made entirely from plants — while each Daiya Cheddar Style Slice delivers the same incredible melt and slight sharpness as dairy-based cheese that pairs perfectly with...

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Dec 9 9:52 AM, General News


DoorDash and Impossible Foods Partner to Launch Impossible Cuisine Category 

Impossible Foods, maker of the famously delicious Impossible Burger, today announced a first-of-its-kind partnership with DoorDash, the nation’s largest on-demand destination for door-to-door delivery. DoorDash has created a custom cuisine carousel featuring merchants that offer Impossible menu items in select US cities including San Francisco, Sacramento, Los Angeles, New York, Chicago, Miami, D.C., Detroit, Atlanta, Boston, Denver, Dallas, Cleveland, Philadelphia, Minneapolis, Orlando, Houston, Pittsburgh, Bellevue, Indianapolis, Phoenix, Las Vegas, and Central Illinois — powering the discovery of even more delicious Impossible food.

DoorDash’s carousels provide discovery and education for customers looking to pair their cravings with comparable restaurants. This is the first time DoorDash has created a plant-based carousel, which will feature...

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Oct 24 10:08 AM, General News


Impossible Burger Sales Skyrocket at Retail Debut 

After its highly anticipated retail debut, the Impossible Burger remains the number one item sold at grocery stores on the East and West coasts where the product is offered. The flagship product from Impossible Foods made its worldwide debut in grocery stores on September 20th at all outlets of Gelson's Markets in Southern California. Since its launch, Gelson’s has sold more Impossible Burgers than all types of ground beef, based on both revenue and total number of pounds sold. On September 26th, the Impossible Burger became available in all 100 outlets of Wegmans on the East coast, including seven states and two Fairway locations in New York City. The Impossible Burger became the number one single item sold in the meat department at Fairway's two Manhattan locations.

Also, during the product's first full weekend on stores shelves in Southern California, the Impossible Burger outsold by more than...

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Oct 2 8:21 AM, Urner Barry


Impossible Foods to Make East Coast Grocery Debut 

After a record-shattering launch on the West Coast, the Impossible Burger will make its East Coast grocery store debut today at all 100 Wegmans locations in seven states, and at two Manhattan locations of Fairway Market. Though widely available in restaurants since 2016, the Impossible Burger first appeared in grocery stores just last week, when it debuted at all 27 of Gelson's Markets in Southern California. During its first full week on sale, the Impossible Burger outsold ground beef based on both revenue and total number of pounds at Gelson's. In fact, the Impossible Burger was the number one packaged good sold at Gelson's from Friday through Sunday across the 27 stores.

Rob McDougall, CEO of Gelson's Markets, said, "The Impossible Burger generated more excitement than any other single product we’ve seen in more than a half-century of operations. In addition to exceptional sales and volume, the launch initiated...

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Sep 26 8:16 AM, Urner Barry


Impossible Foods Makes Retail Debut 

Impossible Foods announced that the alternative meat company will make its debut in grocery stores on Friday at all 27 Gelson's Markets in Southern California. This is the first time that the general public will be able to buy and experience the Impossible Burger at home. The Impossible Burger is the plant-based meat that rivals ground beef, and is on menus in more than 17,000 restaurants. However, home chefs never had a chance to work with the Impossible Burger, until now.

Throughout the fourth quarter and in early 2020, Impossible Foods will expand its retail presence by launching the Impossible Burger in industry-leading grocery stores in key regions. Impossible Foods will launch in additional grocery stores later this...

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Sep 20 8:21 AM, Urner Barry


Sodexo Launches Impossible Burger Menu at More than 1,500 U.S. Locations

Sodexo will be debuting a new product line featuring the Impossible Burger at more than 1,500 locations in the United States. The new menu will launch on August 19th with eight plant-based products, including a sausage muffin sandwich, sausage gravy and biscuits, steakhouse burger, and creole burger. The menu will be offered at colleges, universities, healthcare, and corporate services accounts.

Rob Morasco, Sodexo's Senior Director of Culinary Development, said, "Sodexo is committed to providing customers with more plant-forward and sustainable options as part of their diet, and we are excited to expand our menu to include the Impossible Burger's flavorful blend, which will...

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Aug 8 9:43 AM, Urner Barry


Burger King to Launch the Impossible Whopper Nationwide

Burger King restaurants announced today that it is bringing the plant-based Impossible Whopper sandwich nationwide this month. Starting on August 8, guests across the nation will be able to visit their local BK restaurant, or order for delivery via the BK App and through DoorDash, to try the Impossible Whopper for a limited time only and decide for themselves if it delivers the same flame-grilled, juicy craveability of the famous Whopper sandwich.

The Impossible Whopper is 100% Whopper, 0% beef. It features a flame-grilled patty made from plants topped with freshly sliced tomatoes and onions, crisp lettuce, creamy mayonnaise, ketchup and zesty pickles on a toasted sesame seed bun.

“We are really excited to be able to offer our new Impossible Whopper to our guests across the country at an unbeatable value for a limited time,” said Chris Finazzo, President, North America, Burger King Corporation. “Since we first launched our market tests in St. Louis in April, and...

 

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Aug 1 10:01 AM, General News


FDA Authorizes Soy Leghemoglobin as a Color Additive

The U.S. Food and Drug Administration (FDA) is amending the color additive regulations to provide for the safe use of soy leghemoglobin as a color additive in ground beef analogue products (e.g., “veggie” burgers). The FDA is taking this action in response to a color additive petition submitted by Impossible Foods, Inc. requesting FDA to issue a regulation listing the use of soy leghemoglobin as a color additive in food.

This final rule is in response to a color additive petition submitted by Impossible Foods, Inc., filed on November 5, 2018. The FDA reviewed the information and data submitted by the firm, as well as other relevant information, and concluded...

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Aug 1 9:06 AM, General News


Little Caesars And Impossible Foods Team Up For Impossible Supreme Pizza

Little Caesars, the pizza chain celebrated for meat-centric products including a pizza wrapped in three feet of bacon, has teamed up with Impossible Foods to offer a plant-based sausage on the new Impossible™ Supreme pizza.

The Impossible Supreme is a large pizza topped with sauce made from fresh-packed, vine-ripened California crushed tomatoes, covered with mozzarella and Muenster cheese, and loaded with a generous portion of seasoned Impossible™ Sausage made from plants, caramelized onions, mushrooms and green peppers.

Impossible Supreme Pizza is now available exclusively in three Little Caesars test markets in Florida, New Mexico and Washington state...

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May 21 1:40 PM, General News


QDOBA Mexican Eats Adding Impossible to Restaurants Nationwide by May 28

QDOBA Mexican Eats® is adding plant-based Impossible™ to its restaurants’ menus across the U.S. Following a successful product test in Michigan, the brand has decided to broaden its offering of Impossible with rolling availability beginning April 23 at select restaurants in Brooklyn, Denver and Los Angeles. By May 28, Impossible will be available at more than 730 locations across the country, which will make QDOBA the largest Mexican fast-casual chain to serve this plant-based protein.

“During our test, we quickly learned that consumers loved our unique take on Impossible, making it an easy decision to launch nationally,” said Jill Adams, vice president of marketing for QDOBA. “Our Impossible offering appeals to both meat lovers and vegans, while also delivering on the big, bold flavors that ...

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Apr 16 11:59 AM, General News




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