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Impossible Foods Launches 3 New Family-Friendly Retail Products

Starting this month, Impossible Foods is rolling out a suite of new retail products designed to make it more convenient for families to enjoy delicious, nutrient dense meat from plants: Impossible™ Disney The Lion King Chicken Nuggets, Impossible™ Meal Makers and Impossible™ Corn Dogs.

The new Impossible Disney The Lion King Chicken Nuggets reimagine the brand’s #1 best-selling1 Impossible™ Chicken Nuggets in the shape of beloved, familiar Disney characters in advance of the world premiere of the new film, Disney Mufasa: The Lion King...

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Oct 8 3:21 PM, Expana



Impossible Foods Opens First In-Person Dining Experience in Chicago

On Tuesday, August 13, Impossible Foods will open its first in-person foodservice concept in Chicago, Illinois: Impossible™ Quality Meats.

Located near Uptown Chicago, Impossible Quality Meats is completely designed around Impossible’s award-winning portfolio of beef, chicken and pork from plants. The pop-up expands on Impossible’s impressive foodservice footprint, counting more than 45,000 locations across the U.S. that serve Impossible products – including Impossible™ Beef, which is the #1 plant-based beef in both foodservice and retail...

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Aug 12 10:08 AM, Expana


Impossible Foods Offers Best-Selling Impossible™ Chicken From Plants at Whole Foods

This month, Impossible Foods is bringing its fan-favorite Impossible™ Chicken From Plants to select Whole Foods Market locations in the US, expanding consumer access to delicious, nutrient-dense meat from plants that’s better for the planet.

Starting May 2024, Whole Foods Market shoppers can enjoy the No. 1 chicken-from-plants product in the US, Impossible Chicken Nuggets, which are described as tasting as good or better than animal chicken nuggets in a consumer taste test.2 Impossible Chicken Nuggets will be...

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May 1 10:40 AM, Expana


Impossible Foods Introduces Meatier Brand Identity, Transitions to Bold New Packaging 

Today at Natural Products Expo West, Impossible Foods ushered in its boldest era yet with a new brand identity inspired by the craveability of meat. The California-based company is inviting meat-eating and flexitarian consumers to believe in a future of food that is better tasting, better for people and better for the planet.

A new, striking red aesthetic is at the heart of Impossible’s brand identity evolution, but this move is more than a color change. It...

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Mar 14 9:47 AM, Expana







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