Impossible Foods Launches The Indulgent Burger: Premium Patties With Gourmet Flavor

Today, California-based Impossible Foods doubled-down on its industry-leading plant-based beef portfolio with its boldest burger yet: Introducing the Impossible™ Indulgent Burger — a new, more premium version of the original Impossible™ Burger patty with a recipe that’s juicier, meatier and all-around more indulgent.

The Impossible Indulgent Burger is a thick, flavor-forward burger for discerning burger-lovers – in fact, 82% of consumers say it tastes as good as or better than ground beef from cows. Each third-pound, restaurant-style patty packs maximum...  

Impossible Foods Expands with New Chief Science Officer and Chief Supply Chain Officer 

Impossible Foods announced today the addition of two seasoned executives to its leadership team to oversee several critical business functions.

Veteran industrial biotechnology leader Sunil Chandran is joining Impossible Foods as its Chief Science Officer to oversee the company’s R&D and innovation departments, with a focus on improving Impossible’s existing products and introducing new innovations to its product portfolio. Chandran joins Impossible from Amyris Inc., where he spent more than 17 years bringing new fermentation-derived ingredients to market, most recently as its Chief Science Officer...

Impossible Foods Kicks Off Major Summer Marketing Effort 

Impossible Foods is gearing up for summer with the launch of two new national advertising campaigns designed to introduce consumers across the country to the plant-based meat category as well as Impossible’s brand and products.

Premiering this Sunday, June 11 during the 76th Annual Tony Awards® broadcast, Impossible’s “Making Meat History” campaign is a rollicking 90-second musical advertisement. It explores the history of meat through the ages and up to the present day, when the musical’s “historian” narrator introduces meat from a new animal called “the plant.” Impossible created...

Impossible Foods Launches Its Leanest, Most Protein-Packed Beef From Plants Yet

Today, California-based Impossible Foods expanded its industry-leading plant-based meat portfolio with a leaner version of its flagship Impossible™ Beef product: Impossible™ Beef Lite.

Impossible Beef Lite is designed to be better than lean ground animal beef, featuring 21 grams of protein, no trans fat or cholesterol, and 75% less saturated fat as well as 45% less total fat than 90/10 lean beef from cows.1 The nutrient-packed product is also a good source of fiber, iron, B vitamins, zinc, and potassium...

Impossible Foods Launches Three New Chicken Products

California-based Impossible Foods today announced the expansion of its crispy, juicy chicken line with three new products: Impossible™ Spicy Chicken Nuggets, Impossible™ Spicy Chicken Patties, and Impossible™ Chicken Tenders — all made from plants.

The new Impossible Spicy Chicken Nuggets and Patties are designed to indulge heat-seeking palates with a blend of custom spices that add kick to the crispy, juicy, tender bite of the brand’s original plant-based chicken recipe. The all-new Impossible Chicken Tenders feature a deliciously savory blend of spices in a larger, elongated shape...