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IHOP Leans Into Value and Viral Culture With BLTAF Launch
IHOP, the self-proclaimed OG restaurant of acronyms, is rolling out a value-focused menu update with a cultural marketing twist, introducing the BLTAF—“Bacon, Lettuce, Tomato… And Fries”—as a new $6 offering available daily from 7 am to 10 pm at participating locations nationwide.
Positioned as both a menu item and a brand moment, the BLTAF expands the chain’s Value Menu as its fifth complete meal, pairing a traditional BLT with fries or hash browns at no additional cost. The move underscores IHOP...