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Pizza Hut's NFL Partnership Generates Record Sales
Prior to the start of the 2018 National Football League season, Pizza Hut became the Official Pizza Sponsor of the NFL, capitalizing on a fumble by competitor Papa John's. This multi-year agreement offered Pizza Hut a wide range of exclusive marketing rights, benefits, and designations that will connect the brand to the NFL's teams, players, events, partners, properties, and experiences.
Since the 2018 NFL season has recently come to an end, Pizza Hut is now celebrating a record year in sales because of the partnership. Marianne Radley, chief brand officer for Pizza Hut said, "Throughout the entire NFL season, our fans proved ...
This Week in Retail: Staggering Super Bowl Spending
Wings Steal the Show as Ad Prices Fall 15% from the Three-year Average
After a stale and uneventful retail month in January, we have finally made it to the first major buying occasion of 2019: The Super Bowl—and grocers can’t wait.
Americans intend to spend an average $14.8 billion this year for the Super Bowl, according to the National Retail Federation. The total amount is down from last year’s $15.3 billion, primarily because fewer people plan to watch the game – 182.5 million this year compared with 188.5 million last year. The overall spending is still the third-highest on record. Even more impressive considering this figure was just $8.9 billion in 2010.
“Spending is expected to be at one the highest levels we’ve seen. And retailers are ready whether you need food...
The Evolution of Super Bowl Consumption
To many football fans, the Super Bowl may feel like Groundhog Day (which, coincidentally falls one day before the NFL championship on Feb. 3), as the year’s biggest sporting event brings another round of family and friends gathering together to eat wings, drink beer, engage with ads and watch the New England Patriots vie for the championship (yet again).
And while that remains true to some extent, today’s viewing experience is far different from the one you enjoyed with your parents while you were growing up.
Yes, beer and wings are a staple of any Super Bowl, but a range of other categories are joining the party due to evolving tastes and the growth of the female football fan base...
Americans to Eat More than 1.3 Billion Chicken Wings for Super Bowl
National Chicken Council calls on President Trump to declare day-after Super Bowl a national holiday
Will Americans be ‘winging it’ for the Big Game? The National Chicken Council (NCC) today released its annual Chicken Wing Report, and the answer is a resounding “yes!” NCC projects Americans’ consumption of the unofficial gameday menu staple – the chicken wing – will hit an all-time high at 1.38 billion wings during Super Bowl LIII weekend, as the Los Angeles Rams and New England Patriots battle for the Lombardi Trophy. This figure is up two percent, or about 27 million wings, from 2018.
As Americans unite around their shared love of the chicken wing during Super Bowl LIII...
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