Diving Into Restaurant Promotions Ahead of the Big Game

Urner Barry’s Courtney Shum dove into the retail and wholesale side of the protein landscape ahead of the Super Bowl and today, it is time to focus on restaurants and bars.

There will be specials galore for those heading out to enjoy the game with friends, but restaurants are also leaning into delivery and pick-up deals for those hosting parties for the big game at home.

Of course, chicken wings take center stage for this event and the National Chicken Council expects 1.45 billion...

The Retail Rundown: Super Bowl Shines Bright in Otherwise Dull Demand Period

Eager fans are gearing up for Super Bowl weekend as the Kansas City Chiefs and Philadelphia Eagles prepare to face off in Arizona. Grocers are equally enthusiastic to capture additional sales during what is an otherwise dull demand period for retail and red meat sales in general.  

The National Chicken Council (NCC) estimates Americans will eat a record-shattering 1.45 billion chicken wings during this year's Super Bowl LVII festivities. This is up 2% from last year and equates to about 84 million wings, said the NCC. Urner Barry's Ryan Doyle took a closer look at NCC's latest annual Chicken Wing Report.  

A decline in wing prices along with the return to in-person celebrations, whether it be at home or at a restaurant, is expected to drive the uptick in wing consumption...

PrimoHoagies Offers Full Line-up of Catering Options to Fuel Your Team for the Big Game February 12

PrimoHoagies, famous for mouth-watering hoagies piled high with top-quality meats, cheeses, and a unique blend of spices, is celebrating the Big Game on February 12 with a variety of catering options available at nearly 100 locations across the country.

Get the party started with fan-favorite appetizer trays including:

- The Italian Sampler: Marinated mozzarella, pepperoni bites, sharp provolone, roasted red peppers, olive shooters, buffalo cheese bites, and sopressata.
- The Pepperoni and Cheese Sampler: Pepperoni and sharp provolone, with roasted red...

Chicken Wing Consumption to Break Records on Super Bowl Sunday Thanks to Favorable Prices

Americans are expected to eat a record-smashing 1.45 billion chicken wings during Super Bowl LVII weekend, according to the National Chicken Council (NCC)’s annual Chicken Wing Report.

The 1.45 billion mark represents a two percent jump from last year or 84 million additional wings.

NCC spokesperson Tom Super cited more favorable wing prices when compared to last year and people getting back to normal routines and heading to parties or restaurants and bars for the jump in wing consumption...

Moving Beyond Snacking, Tostitos to Debut First Pop-Up Restaurant During Super Bowl Weekend

Tost by Tostitos, a limited-time casual dining restaurant that puts Tostitos chips and dips at the center of its recipes, is offering a front-row seat to how the fan-favorite snack can transform into a mealtime MVP from February 9-11 in Phoenix, Arizona. Snackers across the U.S. will also be able to elevate their get-togethers with a lineup of DIY recipes and a giveaway to make one fan's celebration the ultimate game day gathering.

"Tostitos believes that with good food and good...

Eat Like a Champion with Applebee’s on Game Day

Calling all football and wings fans - for one day only, Applebee’s Neighborhood Grill + Bar is offering free Boneless Wings with any purchase over $40 when ordered on Applebees.com or the Applebee’s mobile app. Get something the whole team will love by ordering for pick up or delivery.

To celebrate this victory of a deal, on Sunday, Feb. 12, guests must order online by going to Applebees.com or the Applebee’s mobile app to place a To Go or Delivery order. Use the promo code BIGGAME23 at checkout...

Free Wings from Frank's RedHot Before & During the Big Game

Frank's RedHot®, the #1 hot sauce in the world*, and local commerce platform DoorDash have teamed up to help fans get ready for the Big Game with free** wings from TGI Friday's nationwide. Because there's no need to wait for kickoff to enjoy the famous flavor of Frank's RedHot, fans can receive a free 12-count order of traditional or boneless wings on orders of $15+ from TGI Friday's on DoorDash. The promotion runs from Thursday, February 9 to Sunday, February 12, while supplies last...

Super Bowl Sneak Peak: What Are Protein Wholesale Markets Doing?

With less than two weeks to go, fans across the country are gearing up for Super Bowl LVII: Chiefs vs Eagles. Philly center Jason Kelce and Kansas City tight end Travis Kelce will be the first brothers to play each other in the Super Bowl, adding to the palpable excitement ahead of the big game. 

From friendly sibling rivalry to maybe not-so-friendly opposition between the two fanbases, contrasts can be drawn between the teams and their hometowns. Which city has the best specialties when it comes to food? Do cheesesteaks, a quintessential Philly staple, overtake Kansas City’s delectable slowly smoked barbeque, or is it the other way around? 

While there is no clear answer, wholesalers and retailers alike are cheering for protein lovers from all persuasions. The Super Bowl... 

The Retail Rundown: Seafood Feature Volume Increases

Seafood feature volume increased to the top spot across the protein complex this week. Seafood ads account for nearly 30% of total protein ads, while beef is a close second with 29%. Pork features claim about 23%, while chicken makes up 17%. With the holiday baking season behind us, egg features accounted for less than one percent of total retail buying opportunities.   

In the seafood complex, fresh finfish was the top seller last week with $28.3 million in total sales, or about 32% of the total seafood sales value. A deeper dive into the finfish category shows fresh salmon as the leading species among shoppers. Salmon retailed at an average of $11.24 non-discounted, versus $10.37 discounted.

Fresh cod purchases ranked second with about $19.2 million in sales for the week ended January 8. In the frozen aisle, shrimp retailed at $9.23 non-discounted, 14.5% higher than its discounted average price. Convenient prepared options including frozen seafood cakes made a splash with $560,320 in total sales, according to Information Resources, Inc (IRI) data...