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PrimoHoagies Chief Financial Officer Alex Chu Sharpens Brand's Focus on Franchisee Profitability
PrimoHoagies, the award-winning Italian specialty sandwich franchise known for its authentic hoagies, premium ingredients, and 30+ year heritage, is highlighting the early impact of Chief Financial Officer Alex Chu, who joined the brand's leadership team in October 2025.
Since stepping into the CFO role, Chu has focused on strengthening the financial infrastructure behind PrimoHoagies' franchise system while keeping franchisee profitability at the center of the brand's growth strategy. Rather than measuring progress through a single financial snapshot, Chu's work has...