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E-Commerce Drives Growth and Strategy for Private Brands in Food Retail
The Food Industry Association (FMI) released findings from its new report entitled, "The Power of Private Brands 2025: Industry Strategies to Sustain Momentum."
This report highlights the impact of e-commerce on the growth of private brands at food retailers and the tools businesses are using to boost sales and shopper loyalty.
According to the report, food retailers are increasingly recognizing the value of e-commerce and anticipate it may eventually outpace in-store purchases. It stated that sales of private brand...
71% of Consumers Shop for Groceries Online, But Grocers Must Eliminate Friction to Grow Loyalty
As online grocery shopping continues to gain traction, U.S. consumers are sending a clear message to grocers: make it easier, smarter, and more connected. A new national survey from VTEX (NYSE: VTEX), composable commerce platform provider, finds that 71% of consumers have shopped online for groceries, with 50% purchasing groceries online at least once a month, but many shoppers are holding back from deeper digital engagement due to persistent friction in the experience.
The findings reveal powerful insights for grocers...
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