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Poultry Quarterly Q4 2022: Keeping Chicken Affordable in Times of Major Cost and Supply Challenges
The outlook for the global poultry industry is for strong market conditions, despite ongoing operational challenges.
The outlook for the global poultry industry in Q4 2022 and early 2023 remains strong, despite the big challenges across global poultry as well as some recent setbacks in North America. From a market perspective, a weaker economic climate with pressure on spending power will lead to more price-driven consumer behavior, which supports poultry consumption as it is the cheapest meat protein option...
Consumers Rely on Chicken Even as Inflation Affects Prices
While consumers average rating for their current financial situation is in the middle between “poor” and “excellent,” 87 percent are buying more or the same amount of fresh chicken now compared to six months ago, according to research presented today at the 2022 Chicken Marketing Summit.
The National Chicken Council (NCC) and WATT Global Media presented the results of a study that focused on current and anticipated U.S. consumer behavior, specifically, consumption of fresh chicken. The results suggest opportunities for chicken to maintain market share. IRI provided supporting data from its...
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