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Strategic Growth and Innovation Propel WOWorks into a Promising Future
WOWorks, the parent company of several "better-for-you" restaurants, concluded 2025 with significant growth and innovation.
Home to establishments like Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, The Simple Greek, Barberitos, and Zoup! Eatery, the WOWorks umbrella maintained a steady stream of new franchise agreements, opened multiple new restaurants, and launched enhanced co-branding initiatives that are driving momentum across its fast-casual dining platform.
Notably, the WOWorks platform has demonstrated substantial growth by integrating Frutta Bowls into select Saladworks and Barberitos locations, resulting in 10...
Applebee's Names New Chief Marketing Officer and Chief Operations Officer
Applebee’s has announced the appointment of two key executives to its leadership team.
Effective September 2, Michelle Chin will assume the role of Chief Marketing Officer.
With more than two decades of experience in the restaurant and hospitality sector, Chin has led high-performing teams and executed impactful, insight-driven campaigns at leading brands across the industry.
In her new role, she will oversee the brand’s comprehensive marketing strategy, including national advertising, digital and social media, menu innovation, and integrated campaigns. Her approach...
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