Chipotle Pilots New Customer Loyalty Program
Chipotle Mexican Grill (NYSE: CMG) today announced it is piloting the company's highly anticipated new loyalty program, Chipotle Rewards. As the latest innovation in Chipotle's ongoing efforts to drive digital innovation and make the brand more accessible, the points-based loyalty system is now live in three test markets - Phoenix, Kansas City (both in Kansas and Missouri), and Columbus, Ohio.
"At Chipotle, we've been very focused on making our brand more accessible and growing love and loyalty among our customers," said Curt Garner, chief digital and information officer at Chipotle. "Now, with Chipotle Rewards, the more you Chipotle, the more you earn points towards free Chipotle."
Eligible customers in each of the three test markets can sign-up for Chipotle Rewards via the Chipotle app or on Chipotle.com. Those who enroll can earn 10 points for every $1 spent, with 1,250 points resulting in a free entrée. Offering a free entrée of choice allows customers to choose their favorite menu item without restrictions like other loyalty programs. To drive even more digital orders, for a limited time customers can...Full Story »Oct 1 9:46 AM, General News