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NovoNutrients Scaling Up with Project Funding Plus $9M in Equity
NovoNutrients, an alternative proteins company that uses industrial carbon dioxide emissions, cheap hydrogen and naturally occurring microbes to create high-grade proteins for human and animal consumption, today announced a $4.7 million raise led by Hong Kong-based global venture firm, Happiness Capital.
NovoNutrients previously raised $4.3 million in venture backing, as well as a multiple of that in non-dilutive, corporate project funding commitments. NovoNutrients will use the project funding to complete its industrial pilot program, which captures CO2 emissions, at an oil and gas...
REPORTER: As Plant-Based Demand Skyrockets, Innovators Think Beyond the Burger
This article was originally featured in the Summer 2021 Edition of Urner Barry's Reporter magazine.
There is no doubt that burgers and sandwiches are the most popular items ordered by consumers when dining out. In fact, according to the NPD Group, burgers were included in 13.5% of all restaurant orders in the year ending 2020, which translates into 7 billion servings of burgers. Chicken sandwiches were included in 6.7% of all restaurant orders in the U.S., which amounts to 3.5 billion servings. With that in mind, it comes as...
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