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New Plant-Based Protein Options Needed to Capture the Meat-Lovers Market

When Burger King launched its Impossible Whopper nationwide in collaboration with Impossible Foods back in the summer of 2019, it marked the beginning of wave of efforts from restaurant chains and CPG manufacturers to court the shopping dollar of vegans, vegetarians, and part-time vegetarians known as "flexitarians". But now two years later, the market is seeking the approval of meat-lovers as well—not just the veggie-inclined. Today, vegan meat is appearing on menus 1,320% more than since the global health crisis began...

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Sep 21 7:58 AM, General News



San Francisco 49ers and Levi's Stadium Run New Menu Option Play: Incogmeato by MorningStar Farms

San Francisco 49ers games at Levi's® Stadium this season will feature a new way for fans to tackle hunger as Incogmeato® and MorningStar Farms® have been named the first-ever official plant-based protein of the NFL franchise.

The in-stadium experience keeps getting better at the home venue of the 49ers, with a new menu of next-generation plant-based protein that looks, cooks and tastes just like the real thing. From sizzling burgers to brats and sausages...

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Sep 9 8:33 AM, General News


Incogmeato Introduces Plant-Based Chik'n Tenders

Incogmeato™ by MorningStar Farms®, a leader in plant-based poultry, knows America loves chicken tenders and now they're unveiling new plant-based Chik'n Tenders. Hitting shelves this month in Original and Sweet BBQ flavors, the new Incogmeato Chik'n Tenders are indistinguishable from its animal protein counterpart – with a signature "just-like-meat" tear.

"Our new Incogmeato Chik'n Tenders are a game changing experience for the flexitarian chicken-loving consumer who wants to try plant-based but isn't finding an option that stacks up to...

 

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Apr 21 8:34 AM, General News


MorningStar Farms Offers Incogmeato Giveaway for Lent

During Lent, MorningStar Farms is offering consumers a meat-free option with products that still look and taste like meat. The versatile line-up including burger patties, plant-based ground, chik'n nuggets and more makes for the perfect swap, so it's easy to enjoy classic dishes like tacos, spaghetti bolognese or even chik'n and waffles while maintaining the Lent tradition of meatless Fridays.

"During Lent, we know people miss their hamburger on Friday night. Now, with Incogmeato, everyone can still enjoy their delicious Friday favorites the plant-based way with...

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Feb 22 8:32 AM, General News







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