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HelloFresh Elevates the At-Home Dinner Experience with the Launch of New Premium Menu Items
HelloFresh SE (HFG), the leader in delivering delicious ingredients and easy-to-follow recipes to households worldwide, today announced the launch of two new premium menu offerings: Craft Burgers and Taste Tours. Beginning today, customers can select from an alternating menu of Craft Burgers and Taste Tours dishes that are designed to elevate the at-home cooking experience by bringing everything needed to create fully-loaded burgers and flavorful global cuisines right to your doorstep.
Upping the ante on HelloFresh’s beloved burger offerings, the new Craft Burgers bring a gastropub experience to the kitchen table with loads of gourmet toppings like truffle, bacon, and caprese-style. For home cooks who love global cuisine like dim sum and paella, the new Taste Tours dishes take customers on...
HelloFresh Projects 60% Meal-kit Market Share in Canada in 2019
Following its recent acquisition of Canadian meal-kit service Chefs Plate, HelloFresh Canada has announced that the new dual-brand meal-kit leader expects to own 60% market share in Canada in 2019. The company also confirmed a revenue projection of $200 million for next year.
"We're also happy to announce a significant price drop for our Chefs Plate meal-kits, which will make our kits more accessible for Canadians. Prices will start as low as $8.99/serving as of early December," said Chefs Plate CEO, Jamie Shea. "By lowering cost, we open up meal-kits to Canadians who might've seen price as a barrier while continuing to increase the value of our product and long term customer satisfaction," said Shea.
"Looking into the new year, we're very excited about the growth to come for...
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