HelloFresh Teams Up With Multi-Hyphenate Entertainer Keke Palmer 

HelloFresh, the world’s leading meal kit company, announced today a new partnership with award winning actress, musical artist and producer Keke Palmer. The new campaign spotlights the delicious possibilities created when cooking with HelloFresh, especially as consumers embrace healthier habits in the New Year.

“As a busy working mom, I know first-hand how tough it can be to find the time to maintain healthy eating habits. But HelloFresh has made it easy to plan and cook delicious, guilt-free meals you can make in a snap,” said Keke Palmer...

HelloFresh Brings Back Fan-Favorite Buddy the Elf™ Spaghetti Meal Kits with a Twist 

HelloFresh, the world’s leading meal kit company, and Warner Bros. Discovery Global Consumer Products announced today the return of the highly coveted Buddy the Elf™ Spaghetti meal kits. After selling out in mere minutes in 2022, HelloFresh is re-releasing the limited-edition spaghetti kits for the holiday season in the US and Canada with the addition of special keepsakes to delight fans and help commemorate Elf’s 20th Anniversary. Spreading even more holiday cheer throughout December, HelloFresh is also debuting Elf-themed meals and...

HelloFresh and Tinder Launch ‘Date Night Delights’ Recipe Series 

HelloFresh, the world’s leading meal kit company, and Tinder, the world’s most popular app for meeting new people, are introducing a new relationship phase, Forking Season. New data gathered by HelloFresh has revealed that the fifth date is usually when couples go from casual to committed, typically through the power of a homemade meal. In fact, “Cooking” is among the top 20 Interests Tinder users add to their profiles. With 81% of Americans agreeing that hosting a date for a home cooked meal for the first time signals a relationship is...

HelloFresh Launches Premium Pet Food Brand in the US, The Pets Table

HelloFresh announced today the launch of their new premium pet food brand, The Pets Table. Developed in partnership with veterinarians, the subscription-based service offers human-grade fresh and air-dried recipes customized for the exact caloric needs of each dog, at a competitive price point.

As HelloFresh aims to be the world’s leading, fully integrated food solutions group, the addition of The Pets Table is an important step in diversifying the company’s portfolio. Leveraging their direct-to-consumer expertise across geographies, brands and verticals...

HelloFresh Serves Up New Reality Cooking Competition Sponsorship with Hulu's ‘Secret Chef’

HelloFresh, the world’s leading meal kit company, announced the sponsorship of Hulu’s newest reality cooking competition series, Secret Chef, which premiered June 29.

With chef David Chang at the helm as executive producer, Secret Chef pits 10 contestants, ranging from professional chefs to self-taught home cooks, against one another in a series of blind tastings where they're not only the cooks but also the judges. Isolated in a secret kitchen labyrinth connected by a series of conveyor belts, the contestants will compete in a variety of challenges...

Checking In On Meal Kit Companies After Pandemic Boom

Meal kit companies were one of the winners during the pandemic. They provided convenience and a low barrier to entry as consumers ate more meals at home.

With everyday life largely back to normal, meal kit companies are trying to find their footing as restaurants and away-from-home eating return to pre-pandemic patterns.

Recent findings from Bloomberg’s Second Measure team found that customer retention has become a key hurdle for meal kit companies. After enticing promotional periods that companies like HelloFresh and Blue Apron offer, consumers often...