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Church's Chicken Reinvents Brand Standards Measurement
When Church's Chicken re-imagined its restaurant-level brand standards measurement program to comply with COVID-19 travel restrictions, the goal was simple – make sure restaurants keep a high level of quality and service, without in-person visits from regional management and field teams. In just 60 days, the Global OPS Services team transformed the 5+ hour in-person Operation Excellence Review (OER) into a streamlined, Remote OER visitation that can now be implemented remotely. This enhanced evaluation of a restaurant's operation provides operators a detailed action plan with specific recommendations on improving brand standards. Since these Virtual OERs are much shorter than the standard visit, the brand can now conduct more visits more frequently, allowing the Operations team in the domestic and international business to provide added support for their franchisees.
"COVID-19 has caused us to innovate in so many ways. We realized that we can't send our field teams to the restaurants like we've done for years – we had to figure out how to conduct our visits remotely. These virtual visitations allow the field team to measure the operations using our proprietary mobile app called...
Church's Chicken Debuts New Chicken Sandwich
Church's Chicken announced the arrival of the new Church's Chicken Sandwich. The sandwich will be a permanent menu fixture, and features an all white meat chicken breast filet, hand-breaded with Church's proprietary home-style seasoning with a hint of buttermilk, and cooked to a golden crisp. Nestled between a toasted brioche bun – brushed with the brand's famous honey-butter for a bit of sweetness – and toasted, the Chicken Sandwich is topped off with crunchy pickles and a dollop of creamy mayo, creating an instant classic.
"We are experts in bone-in chicken, but the fan demand for that same level of quality and flavor in a boneless fried chicken sandwich from Church's was emphatic and persistent, so we...
Church's Chicken Rallies in Q2, Sets Sights on Continued Growth and Positive Momentum
Just six months ago, Church's Chicken turned in its best performance in ten years for comparable same-store sales, and made 2020 the launch date for the brand's five-year strategic plan. Then, like all restaurants and businesses, plans were set back due to COVID-19 and the brand enacted a refocused action plan in response. Overall, the COVID-19 sales challenges were only temporary for Church's, as it reports that domestic sales have returned to pre-pandemic positive trends the past two months.
"Without question, our ability to weather this crisis is due to our entire franchise community, corporate and restaurant team members coming together to quickly and effectively adapt to a changing market and continue to...
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