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Certified Angus Beef Brand Advances Leadership Team
The Certified Angus Beef brand was born of innovation—a spirit that's spurred four decades of bringing families together from gate to plate. To continue supporting this thriving community and network of premium beef partners, the brand recently evolved its leadership team, recognizing several retirements, promotions and new team members.
"We've had a long track record of strong leaders, and that's true as we look to those who have stepped up to guide our next 40 years," says John F. Stika, president. "It takes a dedicated and creative group of people to move this brand forward, and...
Certified Angus Beef Brand Launches Steakholder Rewards Loyalty Program
The Certified Angus Beef brand has introduced Steakholder Rewards, a loyalty program that shares beef know-how with consumers, and rewards them for connecting with the brand and purchasing the beef at locations that feature it.
"Steakholder Rewards allows consumers to elevate the experience they have come to expect from the Certified Angus Beef brand, while also growing our conversations with a wider audience base," says Tracey Erickson, the brand's executive vice president of marketing. "It is built on delivering experiences that...
Certified Angus Beef: Consumer Demand, Ample Supply Spur Growth
For a mature brand, sales growth, particularly over several consecutive years, is far from guaranteed. Sure, having a high quality product helps. But sustained success takes intention, a focus on shared goals, and commitment from the entire community behind the brand, said John Stika, president of Certified Angus Beef LLC.It’s a recipe for achievement that succeeded once again for the Certified Angus Beef brand in fiscal 2019. For the 13th year in a row, the brand saw record global sales. It was also the 15th consecutive year of sales growth.
The brand’s global network of nearly 19,000 licensed processor, foodservice and retail partners marketed 1.25 billion pounds of product, a 3.1% increase—or an additional...
This week Laura speaks with Clint Walenciak, Director of Packing at Certified Angus Beef. They touch on high quality beef, consumer demand, specialty product, CAB in 2020, and much more...
Certified Angus Beef Brand Announces 15th Consecutive Year of Growth
For the 13th straight year, Certified Angus Beef LLC reported record sales of its signature Certified Angus Beef brand. It's also the 15th consecutive year of growth for the original brand of premium Angus beef. Nearly 19,000 processor, foodservice and retail global partners marketed 1.25 billion pounds in fiscal 2019, ending Sept. 30, a 3.1% increase over fiscal 2018.
That growth, said brand president John Stika, was made possible by "an entire community of Angus farmers, ranchers and feeders being extremely intentional over several years in how they breed, raise and care for cattle with a focus on quality."
It starts at the farm, but Stika credited everyone from gate to plate who brings...
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