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Beef Checkoff Celebrates 40 Years of Driving Beef Demand
Much has happened in the beef industry over the past four decades. In the early 1980s, consumer confidence in beef was slipping, demand was declining. Something had to change.
That's why, in 1985, beef producers came together to build the Beef Checkoff, with the first Checkoff-funded work beginning in 1986. That same 1985 Farm Bill authorized the Cattlemen's Beef Board (CBB) to oversee the program, managing the mandatory $1-per-head assessment on cattle sales to fund research...