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Blix Partners with REEF on Delivery Order Locations

REEF Technology Inc. the largest operator of virtual restaurants, logistics and proximity hubs in North America, announced today its partnership with Blix Ltd ("Blix"), an integrated food technology system.

The partnership will allow REEF to offer Blix's wide range of nutritious meals through their delivery kitchens. REEF will blend Blix pouches using their smart food maker in their ghost kitchens and deliver orders through UberEats, Doordash and Grubhub. Whereas previously consumers would need to purchase the smart foodmaker from Blix to make and enjoy their products, this partnership will deliver their... 

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Nov 24 8:00 AM, General News



Dine Brands International Announces First Virtual IHOP® Location in North America

Dine Brands International today announces the debut of its first virtual IHOP location in Toronto, Canada as part of its partnership with Ghost Kitchens Brands, which owns and operates a network of virtual kitchens across the continent, featuring items from more than 20 well-known restaurants and CPG brands.

At its 60 Sudbury St. location in Toronto’s Liberty Village area, guests can now enjoy a selection of IHOP’s World-Famous Pancakes, Breakfast Combos, Omelettes, Burritos, Bowls, and more for takeout and delivery. Ghost Kitchen Brands’ direct...

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Nov 23 7:57 AM, General News


DJ Khaled Partners with REEF on a New Restaurant Launch: Another Wing

Today REEF, the world's largest operator of virtual restaurants, announced a collaboration with Grammy-winning artist and record producer DJ Khaled on the biggest restaurant launch in history, Another Wing. Beginning on November 11th, Another Wing will launch internationally across 3 continents, in 5 countries, and 18 states with over 150 locations, the first restaurant concept to ever launch on three continents at the same damn time.

"Everything I do is big," said DJ Khaled. "My team and I are focused on launching new..."

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Nov 12 8:00 AM, General News


Chipotle To Open Virtual Restaurant On Roblox 

Chipotle Mexican Grill today announced it will celebrate the 21st year of Boorito, a fan favorite Halloween event, by becoming the first restaurant brand to open a virtual location on Roblox, a global platform bringing millions of people together through shared experiences. In the Chipotle Boorito Maze experience, Chipotle will make $1 million in free burritos available* and offer access to new virtual Halloween costumes and exclusive Roblox items.

The experience will go live at 3:30 pm PT/6:30 pm ET on October 28 and can be accessed at...

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Oct 27 7:50 AM, General News


Former Red Robin CEO Denny Marie Post Joins Nextbite as Advisor

Nextbite, a leader in virtual restaurants, today announced that Denny Marie Post, a 35-year restaurant industry expert and former CEO of Red Robin, has joined the fast-growing company as Advisor. Post will guide Nextbite’s success through disciplined idea pipelines and strategies based on consumer demand to drive sales and increase brand recognition. As the company continues to expand, it will tap Post’s deep expertise in identifying solutions and creating successful brands for enterprise restaurants.

As Nextbite continues its strong growth trajectory, Post will advise on strategies to...

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Sep 2 8:44 AM, General News







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Foodmarket, a specialized media offering from Urner Barry, is the premier source of market news for the food industry.

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