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Calling All Food Creators: Partner with Mealco to Launch Your Virtual Restaurant Brand
Mealco, a food-tech start-up focused on creating value for food brands, restaurant operators and customers, announced today a new initiative to identify food creators – both established brands and emerging chefs – to join its exclusive "Brand Innovators'' program. Mealco will be selecting the best-of-the-best to expand its network of culinary innovators and help them penetrate new markets and enhance their brands. New creators will join an existing slate of esteemed brand innovators that include Hillary Sterling's Cayenne, Ken Gordon's Mochidoki...
Grubhub Debuts MasterChef Table, Delivering Dishes from MASTERCHEF Alumni Directly to Diners' Homes
Today, Grubhub is launching MasterChef Table, a delivery-only virtual restaurant featuring recipes from MasterChef winners and fan favorites Kelsey Murphy, Dorian Hunter, Gerron Hurt, and Michael Silverstein. For 12 exciting seasons, Endemol Shine North America has produced MasterChef and captured America's attention by celebrating the best in culinary creations and now diners will have a chance to not only watch the series on Wednesday nights (8:00-9:00 PM ET/PT) on FOX, but also taste food from their favorite chef contestants, exclusively through Grubhub...
Andy Nguyen Launches First NFT-backed Restaurant Group, Food Fighters Universe
Andy Nguyen and Kevin Seo, the foodpreneurs behind the world's first Bored Ape restaurant, Bored & Hungry, today announce Food Fighters Universe (FFU), an NFT collection that will connect food and Web3. Launching in May, FFU will be a collection of 10,000 unique tokens on the ETH (Ethereum) blockchain. Each purchase will help to develop the world's first NFT-backed restaurant group, focused on building gathering places in real life (IRL) and the metaverse, while offering utility and experiences for Food Fighters NFT holders.
Food Fighters NFTs will grant members...
Welcome to the Wendyverse™: Wendy's® Opening First Restaurant in Virtual Reality
Wendy's® is teaming up with creators in Meta's Horizon Worlds to make (virtual) dreams come true with the grand opening of the Wendyverse™ in Horizon Worlds on April 2. Virtual reality becomes reality as Wendyverse gives fans all-new 3D opportunities to virtually interact with each other and the brand – as only Wendy's can.
"For years we've been meeting our fans in unexpected ways and places with our unique approach to social media, gaming and engagement," said Carl Loredo, chief marketing officer for...
WWE® and Nextbite Launch Virtual Restaurant in Dallas
WWE and Nextbite, a leader in virtual restaurants, have partnered to launch a WWE-themed, delivery-only restaurant in the Dallas area ahead of WrestleMania 38, which takes place next Saturday, April 2 and Sunday, April 3 at AT&T Stadium in Dallas.
The delivery-only restaurant – WWE Smackadillas – is available now via DoorDash, Uber Eats, and Grubhub. WWE Smackadillas offers a unique menu of crave-crushing quesadillas that will only be available until April 11.
“WWE is one of the premier sports and entertainment organizations in the world and is..."
REEF Hires Dylan Casey as Chief Product Officer
REEF, the largest operator of virtual restaurants, logistics, and proximity hubs in North America, announced today that Dylan Casey has joined the company as Chief Product Officer. In this newly created role, Dylan will work to enhance REEF’s vision as a product-led organization, enabling the company to scale more efficiently while maintaining a focus on end customers.
“We are very excited to welcome Dylan to REEF. He brings an unmatched expertise in product development and will help further instill a product-led ethos throughout our global operations,” said Ari Ojalvo...
Blix Partners with REEF on Delivery Order Locations
REEF Technology Inc. the largest operator of virtual restaurants, logistics and proximity hubs in North America, announced today its partnership with Blix Ltd ("Blix"), an integrated food technology system.
The partnership will allow REEF to offer Blix's wide range of nutritious meals through their delivery kitchens. REEF will blend Blix pouches using their smart food maker in their ghost kitchens and deliver orders through UberEats, Doordash and Grubhub. Whereas previously consumers would need to purchase the smart foodmaker from Blix to make and enjoy their products, this partnership will deliver their...
Dine Brands International Announces First Virtual IHOP® Location in North America
Dine Brands International today announces the debut of its first virtual IHOP location in Toronto, Canada as part of its partnership with Ghost Kitchens Brands, which owns and operates a network of virtual kitchens across the continent, featuring items from more than 20 well-known restaurants and CPG brands.
At its 60 Sudbury St. location in Toronto’s Liberty Village area, guests can now enjoy a selection of IHOP’s World-Famous Pancakes, Breakfast Combos, Omelettes, Burritos, Bowls, and more for takeout and delivery. Ghost Kitchen Brands’ direct...
DJ Khaled Partners with REEF on a New Restaurant Launch: Another Wing
Today REEF, the world's largest operator of virtual restaurants, announced a collaboration with Grammy-winning artist and record producer DJ Khaled on the biggest restaurant launch in history, Another Wing. Beginning on November 11th, Another Wing will launch internationally across 3 continents, in 5 countries, and 18 states with over 150 locations, the first restaurant concept to ever launch on three continents at the same damn time.
"Everything I do is big," said DJ Khaled. "My team and I are focused on launching new..."
Chipotle To Open Virtual Restaurant On Roblox
Chipotle Mexican Grill today announced it will celebrate the 21st year of Boorito, a fan favorite Halloween event, by becoming the first restaurant brand to open a virtual location on Roblox, a global platform bringing millions of people together through shared experiences. In the Chipotle Boorito Maze experience, Chipotle will make $1 million in free burritos available* and offer access to new virtual Halloween costumes and exclusive Roblox items.
The experience will go live at 3:30 pm PT/6:30 pm ET on October 28 and can be accessed at...
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