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Grocery Shoppers Expand Perception of Value Beyond Price
The latest survey of grocery shoppers by FMI – The Food Industry Association for its U.S. Grocery Shopping Trends 2023 series, reveals that the meaning of “good value” is becoming more complex as consumers navigate
The analysis revealed several common considerations for how shoppers think about value, both for the food and beverages they buy and the stores and channels they choose to shop, as inflation, while slowly edging downward in April, persists. Emerging dimensions of value regarding quality, relevance, experience and convenience are bucking the long-held definition of value being...