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Retailers Welcome Executive Order on Transatlantic Data Flows

The National Retail Federation welcomed the White House’s announcement on Friday of an executive order that lays the groundwork to restore the EU-U.S. Privacy Shield program as the improved EU-U.S. Data Privacy Framework. The announcement advances the agreement in principle reached between the United States and European Union in March of this year.

“We applaud the Biden administration for taking this timely action to safeguard transatlantic data flows on which the global retail industry depends,” said NRF Senior Vice President of Government Relations David French. “NRF has long engaged with..."

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Oct 10 9:25 AM, General News



NRF Welcomes EU-U.S. Agreement on Transatlantic Data Flows

The National Retail Federation welcomed the announcement today that a long-sought agreement in principle on transatlantic data flows has been reached between the United States and the European Union.

“Transatlantic data flows are vitally important to global retailers that operate establishments in Europe or sell goods online or by mobile apps to European consumers,” NRF Senior Vice President for Government Relations David French said. “NRF and our members have long supported a coherent regulatory system for EU-to-U.S. data transfers that works for both consumers and businesses and provides..."

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Mar 28 8:28 AM, General News







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