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Impossible Foods Launches First National Advertising Campaign, "We Are Meat"
Impossible Foods is launching its first national advertising campaign as the leading food tech startup accelerates growth and takes advantage of mounting economies of scale.
The campaign, titled “We Are Meat,” features TV spots with the meaty images and sizzle of the company’s award-winning burgers. Produced by Portland, Ore.-based Wieden+Kennedy, the advertisements claim that Impossible Burger, which contains no animal ingredients, is meat for meat lovers — made from plants.
The first national integrated campaign for Impossible Foods kicks off today with...
Impossible Foods Cuts Suggested Grocery Store Prices 20%
Thanks to tremendous growth and economies of scale over the past year, Impossible Foods is cutting suggested retail prices by 20% for grocery stores throughout the United States.
The price cuts bring the company’s suggested retail prices for Impossible Burger to $5.49 for patties and $6.99 for a 12-oz. package. (On-shelf prices may vary depending on location and retailer.)
Impossible Foods is strongly encouraging the roughly 17,000 grocery stores, supermarkets and retailers that sell Impossible Burger to pass the savings to...
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