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New Retail Opportunities for U.S. Beef in the Philippines
The expansion of membership-based retailing in Southeast Asia has reached the Philippines, creating new opportunities to introduce high-quality U.S. beef to consumers. USMEF partnered with S&R Membership Shopping to promote U.S. beef during the grand opening of its newest outlet in Kawit, 15 miles south of Manila. S&R is the leading membership shopping retailer in the Philippines with 23 outlets nationwide.
Fourteen cuts of U.S. beef were featured, including middle meats and several cuts and items from the chuck and round. In addition to...