Blue Apron Is Now Available in the U.S. Amazon Store Without a Subscription

Blue Apron is now offering meal kits without a subscription in the U.S. Amazon store. This is a continued expansion of the company’s third-party channel strategy to increase exposure to a wider pool of potential customers outside of its ecosystem.

“Our customers regularly tell us how much they love our meals. By offering a selection of products in the U.S. Amazon store, we are able to provide Amazon customers the opportunity to buy a range of chef-curated meals that will arrive quickly to their door...” 

Home Chef Makes the Holidays Easy with Minimal-Prep Menus Full of Festive Flavors

Home Chef, the leading meal solutions company with both a retail and online presence, is debuting a slew of holiday eats for home cooks looking to spend less time in the kitchen and more time making memories. From Thanksgiving through the year's end, Home Chef serves up seasonal dishes everyone will enjoy in both meal kit and heat-and-eat formats – proving holiday eating can be tasty and easy.

"The holidays are a time for celebration, but they can also be overwhelming when your calendar fills..."

Launching Jupiter, the Creator-First Recipe and Grocery Shopping Platform

Jupiter, the creator-first recipe and grocery shopping platform, launches today with over 60 individual creator storefronts, including Molly Baz. With Jupiter, creators seamlessly integrate creator's social and web content into beautifully curated, branded, and shoppable recipe stores, where home cooks browse, shop individual recipes for ingredients, manage grocery lists, and get same-day grocery deliveries all from individual storefronts from each food creator.

Available nationwide, Jupiter opens up a world of opportunity, monetization, and brand control and ownership for food creators. Dubbed Jupiter "co-pilots", creators can now...

Neil Patrick Harris and David Burtka Team Up with HelloFresh to Introduce Limited-Edition Recipes

HelloFresh, the world’s leading meal kit company, announced today a new partnership with beloved couple Neil Patrick Harris and David Burtka to promote the ease and deliciousness of cooking with meal kits. Known for having impeccable taste, the partnership provides HelloFresh customers access to new, family-friendly recipes developed exclusively by Chef David Burtka. In addition, consumers can see Neil, David and their kids, Gideon and Harper, in a series of comedic content as they conquer mealtime in their own kitchen.

David Burtka, professional chef...

Eggland's Best Celebrates Release of Disney and Pixar's Lightyear with Sweepstakes, Recipes & More!

Eggland's Best is off to its biggest adventure yet! Known for its superior taste and nutrition, the #1 branded egg in the U.S. is on a mission to celebrate the in-home release of Disney and Pixar's Lightyear with stellar prizes and experiences.

Now through September 24, fans can head to EBFamilySweeps.com to enter the "Eggland's Best Superior Hero Sweepstakes" daily for the chance to win weekly "superior hero" prize packs! Weekly prizes include Lightyear DVDs and more, Eggland's Best swag and a three-month...

Blue Apron Names Josh Friedman Chief Product Officer

Blue Apron announced that Josh Friedman has been named Chief Product Officer, effective April 18, 2022. Friedman brings multi-decade, extensive experience in strategic, digital and product leadership roles to Blue Apron.

As Chief Product Officer, he will be responsible for Blue Apron’s product strategy, overseeing cross-functional efforts between fulfillment, culinary and digital product. Chief Product Officer is a recent addition to Blue Apron’s Executive Leadership Team. Friedman will be reporting to President and Chief Executive Officer Linda Findley.

“Josh’s strengths in weaving digital experiences around unique physical products combined with..."

Blue Apron Adds Breakfast to Its Menu

Blue Apron adds quick and delicious breakfast recipes to its menu as the company continues to expand offerings to meet customer demand. Available to order starting today, the options are part of Blue Apron’s Add-ons offerings, expanding the product line beyond appetizers, side dishes and desserts.

“In a recent survey, over 35% of customers who participated told us that they wanted to see breakfast recipes on our menu. They asked and we delivered,” said John Adler, Blue Apron’s Vice President of Culinary.

Designed to be ready in 15 minutes or less, the...

Instacart Unveils Shoppable Recipes, New Product Integrations with TikTok, Hearst Magazines, & More

Instacart, the leading online grocery platform in North America, today announced Shoppable Recipes, new product integrations that will allow food creators to make their recipes shoppable on Instacart via strategic integrations on TikTok and Tasty, as well on Hearst Magazines' properties like Delish, Good Housekeeping, and more. Shoppable Recipes leverages Instacart's immense grocery catalog -- one of the largest in the world -- with real-time AI-driven modeling to find in-stock items and available Shoppers to get them delivered quickly, empowering people to turn the food...

Jennie-O Shares National Survey Results Showing How Americans Feel About Cooking at Home

Jennie-O Turkey Store, one of the most beloved turkey brands in the world, today announced the results of its latest national survey showing how Americans feel about cooking at home, recipe boredom during the last couple years, and compelling and unusual ways people are finding inspiration in the kitchen. There was also interesting data about how and why people use turkey in their meal planning. The survey of 2,004 consumers was conducted by OnePoll on behalf of Jennie-O...

Analysis Finds Meat Shoppers Seek Cooking Inspiration from Digital Sources

The 17th annual Power of Meat report released today reveals nearly all American households (98.5%) purchase meat, a trend supported by an increase in volume sales (up 3.9% for all meat compared to pre-pandemic levels). This increase is due, in part, to several grocery shopper trends resulting from the COVID-19 pandemic, including increased home cooking, record-high online shopping, and a shift to digital sources for recipe inspiration.

“The Power of Meat shows Americans continue to count on meat’s taste, quality, convenience, and value throughout..."