Neil Patrick Harris and David Burtka Team Up with HelloFresh to Introduce Limited-Edition Recipes

HelloFresh, the world’s leading meal kit company, announced today a new partnership with beloved couple Neil Patrick Harris and David Burtka to promote the ease and deliciousness of cooking with meal kits. Known for having impeccable taste, the partnership provides HelloFresh customers access to new, family-friendly recipes developed exclusively by Chef David Burtka. In addition, consumers can see Neil, David and their kids, Gideon and Harper, in a series of comedic content as they conquer mealtime in their own kitchen.

David Burtka, professional chef...

Eggland's Best Celebrates Release of Disney and Pixar's Lightyear with Sweepstakes, Recipes & More!

Eggland's Best is off to its biggest adventure yet! Known for its superior taste and nutrition, the #1 branded egg in the U.S. is on a mission to celebrate the in-home release of Disney and Pixar's Lightyear with stellar prizes and experiences.

Now through September 24, fans can head to EBFamilySweeps.com to enter the "Eggland's Best Superior Hero Sweepstakes" daily for the chance to win weekly "superior hero" prize packs! Weekly prizes include Lightyear DVDs and more, Eggland's Best swag and a three-month...

Blue Apron Names Josh Friedman Chief Product Officer

Blue Apron announced that Josh Friedman has been named Chief Product Officer, effective April 18, 2022. Friedman brings multi-decade, extensive experience in strategic, digital and product leadership roles to Blue Apron.

As Chief Product Officer, he will be responsible for Blue Apron’s product strategy, overseeing cross-functional efforts between fulfillment, culinary and digital product. Chief Product Officer is a recent addition to Blue Apron’s Executive Leadership Team. Friedman will be reporting to President and Chief Executive Officer Linda Findley.

“Josh’s strengths in weaving digital experiences around unique physical products combined with..."

Blue Apron Adds Breakfast to Its Menu

Blue Apron adds quick and delicious breakfast recipes to its menu as the company continues to expand offerings to meet customer demand. Available to order starting today, the options are part of Blue Apron’s Add-ons offerings, expanding the product line beyond appetizers, side dishes and desserts.

“In a recent survey, over 35% of customers who participated told us that they wanted to see breakfast recipes on our menu. They asked and we delivered,” said John Adler, Blue Apron’s Vice President of Culinary.

Designed to be ready in 15 minutes or less, the...

Instacart Unveils Shoppable Recipes, New Product Integrations with TikTok, Hearst Magazines, & More

Instacart, the leading online grocery platform in North America, today announced Shoppable Recipes, new product integrations that will allow food creators to make their recipes shoppable on Instacart via strategic integrations on TikTok and Tasty, as well on Hearst Magazines' properties like Delish, Good Housekeeping, and more. Shoppable Recipes leverages Instacart's immense grocery catalog -- one of the largest in the world -- with real-time AI-driven modeling to find in-stock items and available Shoppers to get them delivered quickly, empowering people to turn the food...

Jennie-O Shares National Survey Results Showing How Americans Feel About Cooking at Home

Jennie-O Turkey Store, one of the most beloved turkey brands in the world, today announced the results of its latest national survey showing how Americans feel about cooking at home, recipe boredom during the last couple years, and compelling and unusual ways people are finding inspiration in the kitchen. There was also interesting data about how and why people use turkey in their meal planning. The survey of 2,004 consumers was conducted by OnePoll on behalf of Jennie-O...

Analysis Finds Meat Shoppers Seek Cooking Inspiration from Digital Sources

The 17th annual Power of Meat report released today reveals nearly all American households (98.5%) purchase meat, a trend supported by an increase in volume sales (up 3.9% for all meat compared to pre-pandemic levels). This increase is due, in part, to several grocery shopper trends resulting from the COVID-19 pandemic, including increased home cooking, record-high online shopping, and a shift to digital sources for recipe inspiration.

“The Power of Meat shows Americans continue to count on meat’s taste, quality, convenience, and value throughout..."

Blue Apron Now Available with Amazon Alexa

Blue Apron recipes are now available with Amazon Alexa, allowing for easier home cooking and more culinary exploration. Customers can prepare their Blue Apron Two-Serving and Four-Serving recipes with hands-free instructions on Alexa-enabled devices. In addition, individuals with Echo Show devices have the option to order select Blue Apron meal kits, no subscription required.

“We continue to add more product flexibility that addresses our customers’ diverse cooking interests and desire for unique flavors. Through this collaboration, Alexa customers in the United States can now prepare our..."

HelloFresh Releases Food Trends & Innovation Report Identifying How At-Home Cooking and Eating Habit

In honor of HelloFresh’s 10 year anniversary, HelloFresh, the world’s leading meal kit company, released today a Food Trends & Innovation Report to uncover how food selection, cooking habits, and eating preferences have changed over the last decade, and how consumers anticipate their habits will continue to evolve. This global report surveyed 11,500 respondents across 16 countries.

HelloFresh launched in November 2011 with a mission to change the way people eat forever. Taking a look at how home cooking has shifted since then, the HelloFresh...

Predictive Grocery Delivery Service Jupiter Expands to California, Nevada, Oregon and Washington

Jupiter, the predictive grocery delivery company, today launched across California, Nevada, Oregon, and Washington after a successful pilot in the San Francisco Bay Area. The expansion increases Jupiter’s potential customer base by more than 7x, with the opportunity to reach more than 11 million households across the Western United States.

Jupiter is the next generation of grocery delivery, tackling the mounting numbers of hours spent finding recipes, meal planning, and grocery shopping. Jupiter’s goal is to streamline the process, relieve pressure on the people responsible for putting food...

The Butterball Turkey Talk-Line Opens Today, Celebrating 40 Years

The Butterball Turkey-Talk Line is now officially open for the holiday season, marking 40 years as an authority on all things Thanksgiving. Since 1981, the Butterball Turkey Talk-Line experts have offered advice and tried and true tips for cooking a perfect turkey to millions of holiday hosts, initially by phone, and now including text, online chat, social media, and Alexa.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8960431-butterball-introduces-turkey-talk-line-taste-kitchen-inspire-thanksgiving-hosts/

"The Butterball Turkey Talk-Line has become a Thanksgiving institution, and we're back in our 40th year to help new..."

Kroger's Home Chef Surpasses $1 Billion in Annual Sales

The Kroger Co. and Home Chef announced today the meal solutions brand reached $1 billion in annual sales. Founded in 2013 by Pat Vihtelic, Home Chef merged with Kroger, America's largest grocery retailer, in 2018. Since then, Kroger and Home Chef have advanced the availability of mealtime shortcuts and solutions, offered new product innovations, and continued to transform how customers approach preparing meals.

"Kroger's commitment to being Fresh for Everyone is underscored by our Home Chef products, which help us bring families together in the kitchen with meal options..."

Jennie-O Thanksgiving Hotline Opens Nov. 1

Jennie-O Turkey Store, one of the most beloved turkey brands in the world, today announced the return of its 1-800-TURKEYS hotline, as well as additional helpful tools and resources for consumers to help with planning their turkey day meals.

Starting Nov. 1, Jennie-O consumer-engagement experts are available to help ease the stress around holiday meal planning. To make it even more convenient to get those holiday meal prep questions answered, the company’s experts are reachable in many ways, including: the company’s 1-800-TURKEYS hotline...

Blue Apron Brings Back Thanksgiving Offering in Time for Holiday Planning

Blue Apron is bringing back its popular Thanksgiving menu available to order starting on October 11, just in time for the holiday season. The offering includes a wide variety of options for customers to build a dinner experience that fits their holiday plans and dietary needs, whether it’s a cozy dinner for two or a friendsgiving for up to eight, all with the ease and convenience that comes from cooking with Blue Apron.

“Thanksgiving is a holiday that can be filled with great traditions and delicious meals..."