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Partnerships Key to Market Development Efforts for U.S. Pork Loin in Peru
U.S. industry partnerships are behind a U.S. pork loin initiative with a major importer in Peru. Critical to the success of this initiative were technical cutting demonstrations performed for importers last year by Dr. David Newman, senior vice president for market growth for the National Pork Board (NPB) and a past member of USMEF’s executive committee.
During a USMEF-led, NPB team visit last year, Dr. Newman conducted a pork fabrication seminar for Peruvian importers to demonstrate new ideas for...
U.S. Pork Loin is Featured Attraction at Training Events with Mexican Distributors
USMEF recently partnered with Cedicarnes, a leading pork importer in northeast Mexico, to provide education and training for its end-user clients in foodservice on the versatility and quality attributes of U.S. pork loin. The training event was the first of seven planned in 2023 to promote the U.S. pork loin with importer/distributors and their end-user clients.
“These events are opportunities to explain the quality attributes of U.S. pork loin and demonstrate its versatility through the...
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