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COVID-19 has Flipped the Value Proposition of Omnichannel Shopping for Constrained Consumers
With few alternatives available during the widespread lockdowns earlier this year, e-commerce quickly became a go-to means-to-an-end for shop-needy consumers around the globe. Six months later, that early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.
The premise of omnichannel shopping certainly wasn’t borne out of the COVID-19 pandemic, but the global health crisis has dramatically elevated consumers’ use of both on- and offline channels in tandem, whether for click-and-collect, contactless delivery or an array of other fulfillment options. And across consumer groups, online channels have become the most critical shopping resources for...
Over a Fifth of Canadians Have Bought More Groceries Online Due to COVID-19
The COVID-19 pandemic accelerated Canadian usage of e-commerce with online grocery being one of the main benefactors. The latest research from Mintel reveals that by mid-April, almost four in 10 (37%) Canadians were shopping more online, with 22% of Canadians specifically noting they were buying more groceries online due to COVID-19, including 10% of seniors (those aged 65+).
Physical grocery stores have a big challenge to encourage consumers to come back into stores and spend time inside. Mintel's research shows that as of mid-April, 70% of Canadian shoppers were...
Has the Coronavirus Caused Consumers to Adopt New Eating Behaviors?
Although social distancing measures have forced many people to stay indoors and start experimenting in the kitchen, the verdict is mixed on home cooking. According to Datassential, two in five consumers did not actually start cooking more often. However, about 35% found joy and excitement in discovering new dishes, yet more than a third of Gen X and households with children are sick of having to cook more often for their families.
For the most part, the pandemic has encouraged very few consumers to adopt new shopping and dining strategies, the rest are maintaining their prior routines. Online grocery shopping and grocery delivery have benefited the most from these new trials, with 21% trying grocery pickup for the first time, and...
Survey: Coronavirus Transforms Americans' Grocery & Cooking Habits
The COVID-19 pandemic is having a profound impact on Americans' grocery shopping and cooking habits, according to a March 23 survey of more than 3,000 consumers by meal planning service eMeals. Shoppers were unable to find 40% of the grocery items on their shopping list as the gravity of the COVID-19 outbreak sent them flocking to grocery stores to stock up on food from March 18-23. Respondents also reported a 55% increase in weekly shopping spend, cooking dinner at home six nights a week, and surging online grocery use that has caused fulfillment delays because of the high demand.
"Shopping and cooking habits have clearly been impacted by the coronavirus outbreak. Short supplies at grocery stores, restaurant closings, and the need to...
Winsight's Digital Maturity Benchmark Study Ranks Grocery's Top Retailers
Digital is sparking change in every market segment, and grocery is no exception. Evolving customer demand—coupled with continued increases in competition—is driving the business forward, forcing grocers to upgrade their digital capabilities if they are to thrive in a highly challenging business environment.
That's the overarching takeaway from the inaugural Grocery Digital Maturity Benchmark study, which was conducted by Incisiv and Winsight Grocery Business. The report provides the industry's first global assessment of grocery retailers' digital performance and identifies...
Nielsen: Top 5 Factors that Impacted Online Grocery Businesses in 2019
As we close the book on 2019, brick-and-mortar drove the vast majority of grocery sales—particularly for fresh food—yet e-commerce maintained its meteoric rise.
This push-and-pull between the consumer packaged goods (CPG) industry’s brick-and-mortar foundation and e-commerce growth engine didn’t lure shoppers completely out of stores but encouraged them to dabble. Considering three-fourths of American adults buy both online and offline, grocers can better activate the levers to meet consumers where they are and encourage grocery shopping on their e-commerce platforms.
Understanding the factors that drove shoppers online purchase decisions in 2019 will help...
Packaged Facts: Food E-Commerce Sales will Increase 32% Annually
Online sales of food and beverages in the United States reached $17 billion in 2018, making the U.S. the second largest food e-commerce market in the world with 15% of global sales, according to U.S. Grocery Market Focus: The Amazon Food Shopper, 2nd Edition, a new report by market research firm Packaged Facts.
Through 2023, food e-commerce sales in the U.S. are forecast to increase 32% per year. As the availability of online grocery shopping expands and consumers begin to embrace online shopping for its convenience compared to shopping in-store, sales are expected to rise dramatically.
"This is undoubtedly a market that is ripe for...
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