Hillshire Farm® Brand Launches its Iconic Red Barn In the Metaverse

Hillshire Farm® brand, known for its farm-inspired craftmanship in every recipe, has entered the metaverse for the first time with its iconic Red Barn.

The barn features an interactive gaming experience in Decentraland, a 3D virtual world browser-based platform. Visitors of the Hillshire Farm™ barn will be greeted by a farmer-inspired non-playable character (NPC) who will share key locations to visit within the game and details about the quest. Users are challenged to build a sandwich as quickly as possible using ingredients...

REPORTER: The Metaverse is Helping the Food Industry Engage With Their Consumers

This article was originally featured in the Summer 2022 Edition of Urner Barry's Reporter magazine. Want a FREE subscription? Click HERE.

Fast-food brands are trying to understand the marketing potential of the metaverse by testing their companies in the virtual world. Just one question... what is the metaverse?

Facebook was recently rebranded to Meta, and now is focused on becoming the “metaverse.” However, asking what is the metaverse is kind of like asking what the internet is. The metaverse is a digital environment where people create...

Now on the Menu: Quiznos and Taco Del Mar Franchises in the Metaverse

REGO Restaurant Group, the fast-casual restaurant platform backed by High Bluff Capital Partners that includes Quiznos and Taco Del Mar, has announced a multi-year, strategic partnership with The NFT Agency to establish REGO brands in the metaverse, starting this summer with the introduction of upcoming NFT drops offering virtual landowners and NFT collectors the opportunity to purchase digital master franchises.

“We are excited to be among the first movers in the restaurant industry to build franchises in the metaverse. Our team is continually cooking up..."

Andy Nguyen Launches First NFT-backed Restaurant Group, Food Fighters Universe

Andy Nguyen and Kevin Seo, the foodpreneurs behind the world's first Bored Ape restaurant, Bored & Hungry, today announce Food Fighters Universe (FFU), an NFT collection that will connect food and Web3. Launching in May, FFU will be a collection of 10,000 unique tokens on the ETH (Ethereum) blockchain. Each purchase will help to develop the world's first NFT-backed restaurant group, focused on building gathering places in real life (IRL) and the metaverse, while offering utility and experiences for Food Fighters NFT holders.

Food Fighters NFTs will grant members...