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NCBA Denounces Google Feature That Misrepresents Beef’s Environmental Impact

Today, the National Cattlemen’s Beef Association (NCBA) denounced Google’s decision to bias consumers against beef through their new sustainability search feature that provides inaccurate climate information on cattle production.

“Google is using its billions of dollars of resources to target cattle producers and ignore the science that demonstrates beef’s sustainability and value to the environment,” said NCBA President Don Schiefelbein, a Minnesota cattle producer. “Cattle producers have a demonstrated record of continuous improvement, which has led to the United States recording the lowest global greenhouse gas emissions from beef while contributing..."

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Oct 12 8:31 AM, General News



USDA Data, Climate & Weather Driving Markets

The June webinar covered domestic weather patterns and predictions, global events in crop and livestock markets and the most recent USDA Hogs and Pigs Report.

The National Pork Board uses Pork Checkoff funds to provide operational value to pork producers, crop farmers and other stakeholders through educational materials and other resources, which includes a webinar series.

On June 29, NPB welcomed experts Andrew Thut from IBM, Erin Borror from U.S. Meat Export Federation (USMEF) and Altin Kalo from Steiner Consulting Group to speak to producers about domestic weather patterns and predictions...

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Jul 11 8:47 AM, General News


Impact of the Ukraine-Russia War on the Meat and Livestock Value Chain

Last week, National Pork Board hosted a Checkoff-funded webinar – The Ukraine-Russia War and the Meat Livestock Value Chain – to provide pork producers with an analysis of the current situation. Panelists included:

- Rupert Claxton, Gira
- Joe Kerns, Partners for Production Agriculture
- Dr. Steve Meyer, Partners for Production Agriculture

Impact of War Has Market Consequences Worldwide
Rupert Claxton shared the global economic impact of the Ukraine-Russia War on energy, fertilizer, feed and the livestock markets.

Fertilizer

Russia accounts for 13% of globally traded fertilizer value, producing...

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Apr 5 8:23 AM, General News


ASI and NCBA Awarded USDA/APHIS Grant to Develop Guidance for Livestock Grazing

USDA’s Animal and Plant Health Inspection Service is providing more than $200,000 dollars in Farm Bill funding to support the American Sheep Industry Association (ASI) and the National Cattlemen's Beef Association (NCBA) in developing movement decision criteria for sheep and cattle grazing public land allotments during a potential foreign animal disease (FAD) outbreak. There are several agencies involved in issuing public land grazing permits in 14 states for 22,000 ranchers. These are not the same agencies responsible for FAD response. This funding will allow collaboration among...

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Dec 20 8:09 AM, General News







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