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Lightlife Strengthens Walmart Partnership by Expanding Tempeh to 3,500 Stores
Greenleaf Foods, SPC announced a significant retail expansion of its Lightlife brand Tempeh—a versatile, high-protein, naturally-fermented food that appeals to plant-based and meat eaters alike. Lightlife Tempeh is now available in more than 3,500 Walmart locations nationwide—a more than ten-fold growth from its previous 300 stores—bringing the product’s retail distribution to over 18,500 retail locations. Lightlife is the market leader in tempeh, having grown at a rate of 44% in 2020 alone.
“Lightlife Tempeh accounted for about 80% of total U.S. tempeh dollar sales so far this year,” said Dan Curtin, president of Greenleaf Foods, SPC. “We are excited to grow our partnership with...
Performance Foodservice Launches Proprietary Line of Plant-based Protein Products
Performance Foodservice, a division of Performance Food Group Company, announced the launch of its Green Origin brand, a proprietary line of plant-based protein products. Made from simple ingredients, the Green Origin portfolio includes plant-based burgers, grinds, breakfast sausages, and nuggets. Green Origin products are made exclusively by Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife and Field Roast. With this launch, Performance Foodservice will have one of the largest plant-based Exclusive Brand portfolios in the industry.
“We’re well past the point of plant-based eating as a niche trend,” said Fred Sanelli, senior vice president of marketing and sales at Performance Foodservice. “It has become a significant and growing segment in...
Impossible Foods and Beyond Meat Respond to Lightlife's 'Clean Break' Campaign
Lightlife, owned by Greenleaf Foods, announced earlier this week that it is making a 'clean break' from the competition. As the plant-based meat category is surging, with sales up 91% in the past year, there is rising concern among consumers about the ingredients in their food. This revelation inspired Lightlife to create a campaign to ensure consumers know exactly what they are eating.
“At Lightlife, we understand the factors that are driving the recent rise in plant-based protein sales,” said Dan Curtin, President of Lightlife Foods. “Because we care so much about leading the future of this important category and...
Lightlife Announces 'Clean Break' Campaign
Lightlife, owned by Greenleaf Foods, SPC, is making a clean break from its competition. The plant-based meat category is surging, with sales up 91% in the past year. Growing demand and research showing rising concern among consumers about the ingredients in their food have inspired Lightlife to ensure people know exactly what they’re eating.
Earlier this year, Lightlife announced changes to its product portfolio, including reformulating its...
KFC Canada Makes Plant-Based Chicken Sandwich a Permanent Menu Item
KFC Canada announced that Plant-Based KFC sandwiches will be available permanently coast-to-coast beginning August 10. After an incredibly successful pilot with plant-based partner Lightlife in 2019, vegetarians and flexitarians everywhere can now experience KFC.
"When we tested Plant-Based KFC by Lightlife late last year, we sold over a month's worth of sandwiches in six hours," said Samantha Redman, Chief Marketing Officer, KFC Canada. "Seeing the extraordinary demand for Plant-Based KFC, we worked quickly to bring these menu items to our restaurants across Canada."
Developed in response to Canada's evolving tastes and preferences for plant-based proteins, Plant-Based KFC is made in Canada by Lightlife, a leading plant-based protein brand whose portfolio of products are available in...
Lightlife Launches Plant-Based Burger at All Harvey’s Restaurants Across Canada
Lightlife, owned by Greenleaf Foods, launched its reinvented Lightlife Burger at more than 250 Harvey’s locations across Canada. The new Plant-Based Burger recipe includes only simple ingredients like pea protein, coconut oil and garlic powder, and has 17 grams of protein and only five grams of saturated fat.
“Our partnership with Harvey’s reflects our shared food philosophy that embraces balance and eating fresh ingredients. We’re excited for new and loyal plant-based consumers alike to taste the difference in our reinvented Plant-Based Burger that’s made-to-order and...
Lightlife Reinvents Plant-Based Protein Line with Simpler Ingredients and New Look
Lightlife, owned by Greenleaf Foods, SPC, announced sweeping changes to its product portfolio to deliver the cleanest ingredient labels in the plant-based meat category. Driven by growing consumer demand for products with ingredients they understand, Lightlife is making it easier for consumers to make healthier food choices by offering plant-based meat products made only with simple, recognizable ingredients, like pea protein, brown rice, dried red bell pepper, and beet and cherry powders.
To define its new brand and business strategy, Lightlife conducted a comprehensive research study, connecting with more than 11,500 consumers to better understand their values and expectations from plant-based protein. The study uncovered five unique demand spaces that define specific consumer needs for...
Lightlife and Field Roast Bring More to the Table with New Plant Based Breakfast Sausages
Greenleaf Foods is transforming the growing breakfast category with a nationwide retail launch of three plant-based breakfast sausage products from its Lightlife and Field Roast Grain Meat Co brands. The new, innovative products were created to continue the brands’ common goal: to pioneer the plant-based category by putting plants at the center of the plate.
“Breakfast is an important part of the day, and until now, there has not been many plant-based protein options available,” said Dan Curtin, president of Greenleaf Foods, SPC. “We’re reinvigorating the plant-based breakfast space with new delicious items from Lightlife and Field Roast.”
Lightlife is introducing Plant-Based Breakfast Sausage Links and Plant-Based Sausage Patties that offer...
NCBA Releases Consumer Research Showing Widespread Confusion About Contents of Plant-Based Fake Meat
The National Cattlemen’s Beef Association (NCBA) today released survey results that show widespread consumer confusion regarding the ingredient composition and purported benefits of plant-based fake meat products.
In an online survey of more than 1,800 consumers, less than half of the respondents understood the labeling term “plant-based beef” was intended to describe an entirely vegetarian or vegan food product. One major source of confusion uncovered by NCBA’s research is that approximately one third of surveyed consumers believed that plant-based fake meat products contained at least some real beef in them. When asked to evaluate specific product labels and marketing materials from some of the leading plant-based fake beef products currently on the market, the results were astonishing...
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