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Impossible Foods to Make East Coast Grocery Debut 

After a record-shattering launch on the West Coast, the Impossible Burger will make its East Coast grocery store debut today at all 100 Wegmans locations in seven states, and at two Manhattan locations of Fairway Market. Though widely available in restaurants since 2016, the Impossible Burger first appeared in grocery stores just last week, when it debuted at all 27 of Gelson's Markets in Southern California. During its first full week on sale, the Impossible Burger outsold ground beef based on both revenue and total number of pounds at Gelson's. In fact, the Impossible Burger was the number one packaged good sold at Gelson's from Friday through Sunday across the 27 stores.

Rob McDougall, CEO of Gelson's Markets, said, "The Impossible Burger generated more excitement than any other single product we’ve seen in more than a half-century of operations. In addition to exceptional sales and volume, the launch initiated...

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Sep 26 8:16 AM, Urner Barry



Impossible Foods Makes Retail Debut 

Impossible Foods announced that the alternative meat company will make its debut in grocery stores on Friday at all 27 Gelson's Markets in Southern California. This is the first time that the general public will be able to buy and experience the Impossible Burger at home. The Impossible Burger is the plant-based meat that rivals ground beef, and is on menus in more than 17,000 restaurants. However, home chefs never had a chance to work with the Impossible Burger, until now.

Throughout the fourth quarter and in early 2020, Impossible Foods will expand its retail presence by launching the Impossible Burger in industry-leading grocery stores in key regions. Impossible Foods will launch in additional grocery stores later this...

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Sep 20 8:21 AM, Urner Barry




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