Friendly's Restaurants Mark 2021 with New Rewards Program, Menu Items and Executive Appointments

Friendly's Restaurants, known for iconic menu items such as the Fribble Milkshake, the Jim Dandy Sundae, and delectable burgers and melts, closes out the year on a sweet note. Under new ownership, the restaurant franchise rolled out a new loyalty program, delighted guests with new menu offerings while bringing back some of the Fan Favorites from years past, bolstered the executive team and hired a new agency of record, all setting the stage for transformative growth in 2022.

"It's been one year since Amici Partners Group took..."

East Coast Wings + Grill Signs Franchise Partners to Expand in Northern Virginia

East Coast Wings + Grill, a full-service and family-dining restaurant renowned for its variety of buffalo wing sauces and heat indexes, announced Lisa and David Ware III will join the franchise system after signing a single-unit franchise agreement to open a restaurant in Northern Virginia.

Lisa Ware, who is a school counselor with an area school system, and David Ware III, who is an IT consultant, chose ECW+G because they felt there wasn't a good restaurant option in their community to order...

There's a Glitch in the Matrix and Denny's is Offering Free Delivery and Other Glitchy Offers

Denny's, one of the nation's largest full-service family restaurant chains, is entering The Matrix through a new partnership with Warner Brothers, the film studio producing the fourth installment of the blockbuster franchise starring Keanu Reeves. During this limited-time promotion that starts Cyber Monday (November 29), Dennys.com and the new Denny's iOS and Android apps will transport guests into a real-life version of The Matrix where they will experience personalized "glitches" that were created just for them in their...

Friendly's Restaurants Introduces New Kids Meals and Treats

Move over chicken fingers and fries, Friendly's Restaurants are giving their pint-sized patrons some tasty new entrees to feast on.

Starting November 8th, the beloved restaurant chain will add three new kid's meals to the menu. From the deliciously fun Taco Pocket to the tasty Green Machine salad, the new entrees will be chock full of fresh ingredients ready to please even the littlest palates. These new meals join some of Friendly's long-time favorite kid meals, including the Double Sliders, Mini Mozzarella Sticks and Mac and Frank...

Dine-In Traffic Remains A Headwind for U.S. Restaurant Industry Recovery

The U.S. restaurant industry continues to recover from last year’s steep declines, although not yet back to pre-pandemic levels. Total restaurant online and physical visits were up 5% in the year ending September compared to the same period last year, and down 6% from September 2019. While restaurant visits continue to improve overall, dine-in or on-premises traffic continues to struggle compared to pre-pandemic levels, reports The NPD Group.

Dine-in visits to restaurants were down 48% in the 12 months ending September 2021 compared to...

Denny's Seasonal Fall Menu Returns

Just in time for fall, Denny's is launching its new limited-time fall menu today, featuring a selection of new and returning favorites, all packed full of seasonal flavors. Whether guests are looking to enjoy traditional autumn spice flavors, chocolatey goodness or classic breakfast dishes, Denny's has options for everyone.

The Pumpkin Pecan Pancake Breakfast is making its autumnal comeback for a limited time as this fall's Spotlight Stack, featuring pumpkin pancakes made with real pumpkin and cooked with pecans, then drizzled with a pecan pie sauce. The meal is served with fresh eggs...