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Blue Apron and The Knot Make it Easier to Gift Home Cooking to Newlyweds
Blue Apron is now available on The Knot Registry Store, an all-in-one wedding registry platform from The Knot, an authority in wedding planning, advice and products. Couples can now easily add Blue Apron to their registry as a unique gift option, all within the Experiences section of The Knot Registry Store. The company is the first and only meal-kit provider on the platform to date.
“As we enter into the height of wedding season, we recognize that many couples want personalized gift..."
Consumer and Corporate Food Gifting Market Rises to $33 Billion
The U.S. food and beverage industry has been impacted heavily by COVID-19. In 2020 and 2021, more people were staying at home and not gathering as much in person. Food gifts have been a good gift to send directly to people who are staying at home because they are practical, easy to ship, comforting, and a good way to send treats to someone who cannot be visited in person. Corporate gifting has also increased rapidly during the pandemic as more employers have canceled in-person holiday parties and...
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