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USAPEEC: Latest Update On the South Korea HPAI Egg Situation

Since the Highly Pathogenic Avian Influenza (HPAI) broke out, the consumer price of the egg has been soaring. However, at some point, the egg price is expected to fall from mid-year 2021. According to the Korea Agro-Fisheries & Food Trade Corporation (aT), on June 11th, the domestic price of an egg tray, which is formed of 30 shell eggs, rose 46 percent to 7,557 KRW (6.69 USD), from 5,179 KRW (4.59 USD) the average year.

The HPAI has died down, but the price has not yet come down with it. With the prolongation of COVID-19, consumers tend to stay indoors and avoid eating out. The change in consumer behavior caused an increase in the demand for the egg. According to the Korea Rural Economic Institute (KREI), the average purchase of eggs per household in the first quarter of 2021 was...

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Jun 29 8:26 AM, General News



REPORTER: Working From Home Could Signal New Trends in Egg Consumption

This article was originally featured in the Spring 2021 Edition of Urner Barry's Reporter magazine.

2020 is a year that will undoubtedly live forever in the minds of those who endured its many trials, conjuring ruminations of toilet paper shortages, driveby birthday celebrations, and our collective fascination with “Joe Exotic,” a mullet-wearing zookeeper. But as the adage goes, “this too shall pass.” And as we turn the page to 2021...

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Mar 25 8:38 AM, Urner Barry


American Egg Board Partners with Wendy's to Drive Breakfast Menu Trial

The American Egg Board (AEB) recently joined forces with Wendy's to help further the brand's successful expansion into the breakfast daypart, partnering on a custom social media influencer program that leveraged consumer affinity for eggs to drive off-premise breakfast consumption in key markets.

"Wendy's was built on fresh, real ingredients — and our recently launched breakfast menu is no exception," said John Li, vice president of culinary innovation at Wendy's. "Our partnership through the AEB's new program helped us expand on consumer demand for a high-quality breakfast by highlighting...

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Feb 10 10:44 AM, General News







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