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Burger King is Launching a Dollar Menu, Reviving the Fast-Food Value Classic
Burger King is launching a dollar menu as many Americans struggle financially during the pandemic-induced recession.
On Monday, Burger King announced it would debut a $1 Your Way menu on December 28. The menu will consist of four items priced at $1: a bacon cheeseburger, a Chicken Jr. sandwich, fries, and a soft drink.
"The dollar menu is back," Ellie Doty, Burger King North America's chief marketing officer, told Business Insider, adding that a lot of customers...