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Introducing Self-Serve Ad Solutions for CPG Brands on DoorDash to Reach New Customers
Today, DoorDash is introducing new self-serve ad solutions designed to give CPGs more flexibility and options to reach nearly every household in America. We've built the largest local commerce platform in North America, and our goal is to help CPGs tap into DoorDash's 25M+ monthly active customers across our broad network of 75,000+ convenience, grocery, and retail stores, at the point of sale to drive incremental purchases. New self-serve ad products include CPG ads manager, third-party platform partnerships with Pacvue and...
BurgerFi Launches New Campaign to Further Strengthen Positioning
Inspired by its successful 11-year track record of rapid growth and innovation, BurgerFi has launched a new brand campaign. 'AmpliFi Your Appetite' brings together the unique taste and quality of BurgerFi's all-natural burgers using fresh, responsibly sourced ingredients to satisfy cravings and highlight the brand's commitment to amplify appetites with every bite.
"BurgerFi is setting the bar high for zero-compromise standards when it comes to satisfying cravings," said Patrick Renna, President at BurgerFi. "This new positioning will amplify the unique flavors and quality of..."
Market Force Measures QSR Customer Loyalty in 2022
The Quick Serve and Fast Casual Restaurant industry had clear winners and losers over the past two tumultuous years, according to Market Force Information's 2022 Quick Serve Restaurant (QSR) / Fast Casual Study.
Market Force surveyed 5,173 consumers about their most recent restaurant experience to understand which brands are consumer favorites and why.
Preliminary data shows how 53 brands scored on Market Force's Customer Loyalty Index (CLI). The CLI score measures customer satisfaction and how likely customers are to recommend a brand.
Chick-Fil-A and In-N-Out came out on top...
Giant Food Delivers More Value Through Rewards Loyalty Program with Promotion on Store Brand Items
Giant Food, the leading greater Washington D.C. regional grocery chain, today announces a new promotion through its Giant Flexible Rewards® loyalty program which will allow customers to redeem their rewards points for highly sought-after store brand products at reduced point requirements. The new promotion comes as Giant celebrates the milestone of serving one million Flexible Rewards program members, as well as the program winning Best-In-Class at the 2022 Loyalty360 Awards earlier in September.
The promotional program, running from Oct. 1 to...
Chipotle Pilots Advanced Tehnology to Enhance the Employee and Guest Experience
Chipotle Mexican Grill today announced it is piloting advanced technologies to enhance its employee and guest experience by streamlining operations and reducing friction. The company recently began piloting two new technologies in its restaurants to deliver precise forecasting, optimal quality, and increased convenience for digital guests.
Kitchen Management SystemIn select Southern California restaurants, Chipotle is piloting a cook to needs kitchen management system that provides demand-based cooking and ingredient preparation forecasts to optimize throughput and freshness while minimizing food waste. Leveraging AI and machine learning, the system...
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