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Perdue Foods Selects Colle McVoy As Creative Agency of Record
Colle McVoy has been selected as creative agency of record for Perdue Foods after a competitive review. The agency will lead creative strategy aligning with Perdue's overall business strategy, creative, digital, and production for all Perdue Foods Consumer Business including PERDUE®, PERDUE® HARVESTLAND® and PERDUE® SIMPLY SMART® brands.
"We believe our chicken is the best tasting and highest quality available. It's imperative that we find meaningful, modern ways to communicate our points of difference to consumers, and that they remember these points when deciding what..."
Analysts say McDonald's, Beyond Meat Plan Big U.S. 2022 McPlant Expansion
McDonald's Corp is planning a major expansion of its plant-based burger with Beyond Meat Inc in the United States in 2022, according to two Wall Street analysts.
The companies began testing the "McPlant" patty in eight McDonald's U.S. locations in November. Those restaurants have been selling enough of the sandwiches - as many as 70 per day - to warrant an expansion of the trial, the analysts said.
McDonald's said when it announced the tests that customers would have to wait for more updates. The company declined to provide new...
Kraft Heinz Announces Intention to Combine U.S. and Canada Businesses to Form the North America Zone
The Kraft Heinz Company announced today that it will combine its U.S. and Canada businesses to create the North America Zone, which is expected to be effective in the second fiscal quarter of 2022. The move is meant to advance the global food and beverage leader’s long-term, sustainable growth plans—which were first outlined at its Investor Day event in September 2020—by bringing increased agility to its innovation agenda, operations, and go-to-market approach. The Company’s U.S. and Canada businesses...
Protein Markets Contend with More Than Just "Seasonal" Issues Heading Into Q4
ANALYSIS: Shell Egg Prices Crack New Record Highs Amid Strong Demand, Depleted Inventories
This Week in Retail: Seasonal Trends Start to Shift
Urner Barry Releases September Soy & Wheat Report
Urner Barry Releases September Pulse Protein Report