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Quick Service Breakfast Wars Help Drive Transactions Up Despite Coronavirus

The 24/7 news cycle around the coronavirus (COVID-19) didn’t deter consumers from sampling an array of breakfast promotions offered by quick service restaurant (QSR) chains last week. The QSR chain “breakfast wars” helped to drive a 4% increase in total U.S. restaurant customer transactions for the week ending March 8 compared to same period year ago, reports The NPD Group.

QSR chains, which represent the bulk of U.S. restaurant customer transactions, also grew transactions by 4% in the week ending March 8, the highest gain in...

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Mar 17 8:58 AM, General News



McDonald's to Celebrate National Egg McMuffin Day, As Breakfast Wars Heat Up

With Wendy's launching a nationwide breakfast menu on Monday, McDonald's is heading into the breakfast battle by declaring Monday, March 2, National Egg McMuffin Day. McDonald's is inviting guests to celebrate by getting a free Egg McMuffin from 6-10:30 AM. To redeem the offer, customers need to download the McDonald's mobile app. “While we’re giving the Egg McMuffin its moment, we’re really honoring our breakfast fans who have woken up with McDonald’s breakfast for nearly 50 years. And we just thought, ‘hey, why not declare March 2 as National Egg McMuffin Day?’,” said David Tovar, Vice President of U.S. Communications. McDonald's also released 5 crave-worthy reasons why consumers will want to start their day with an Egg McMuffin.

The declaration of National Egg McMuffin Day could potentially disrupt Wendy's launch of their new breakfast menu, also being released on March 2nd. Wendy's breakfast menu brings a fresh twist to familiar flavors and pays homage to Wendy's fan favorites. The menu features items like...

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Feb 28 10:25 AM, Urner Barry


Wendy's Introduces New Breakfast Menu

Today Wendy's announced that, on March 2, consumers can get their hands on a selection of fresh, craveable, bold new morning options. From fresh, hand-cracked eggs on every sandwich, to savory Applewood smoked bacon, Wendy's breakfast menu brings a fresh twist to familiar flavors and pays homage to Wendy's fan favorites – featuring items like the Breakfast Baconator, Honey Butter Chicken Biscuit and Frosty-ccino.

"People deserve a delicious, affordable and higher quality breakfast than what they're currently getting, so that's exactly what we're going to serve when Wendy's launches breakfast nationally on March 2," said Kurt Kane, President, U.S. and Chief Commercial Officer of The Wendy's Company. "Our crew will be...

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Feb 4 11:37 AM, General News




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