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Kroger Debuts New Logo and Launches Brand Transformation Campaign
The Kroger Co. debuted today its new logo and brand transformation campaign, celebrating its love of all customers and associates, food-first culture and long history as America's favorite grocer.
"Kroger's new brand launch is a unifying framework for our seamless shopping experience that is designed to deepen our connection with customers and associates today and into the future, support our business transformation and provide an elevated creative approach," said Mike Donnelly, Kroger's executive vice president and chief operating officer. "Kroger chose Fresh for Everyone as our leading brand message because it is inclusive, clear and memorable and supports our vision of serving America through food inspiration and...
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