Blue Apron Names Randy J. Greben Chief Financial Officer

Blue Apron Holdings, Inc. announced that Randy J. Greben has been named Chief Financial Officer and Treasurer, effective January 6, 2021.

Greben brings more than 20 years of finance and e-commerce operations experience to his new role, including a record of implementing strategic growth and scaling initiatives. As Chief Financial Officer, he will be responsible for Blue Apron’s financial and treasury functions, reporting to President and...

Blue Apron Launching ‘Wellness 360’ Campaign Showing Benefits of Homecooking

In an attempt to entice consumers to continue home cooking during the winter months, Blue Apron has introduced its “Wellness 360” campaign which will showcase how home cooking can benefit holistic wellness, including physical, brain, relationship, mental and financial health.

“As our community of home cooks continue to be increasingly focused on their overall wellness, we designed Wellness 360 to expand the ways in which cooking with Blue Apron can support them on that journey,” said Dani Simpson, Blue Apron’s Head of Brand and Marketing. “We know home cooking is more than making a meal. It has the ability to unlock a host of different benefits across aspects of one’s daily life, including reducing stress...

Blue Apron Names Charlean Gmunder Chief Operating Officer

Blue Apron Holdings, Inc. announced the appointment of Charlean Gmunder as Chief Operating Officer, effective as of November 25, 2020. Gmunder brings more than 30 years of food operations experience to her new role, including deep knowledge in food manufacturing and fulfillment. As Chief Operating Officer, Gmunder is responsible for overseeing Blue Apron’s fulfillment, supply chain, Food Safety and Quality Assurance, physical operations, including logistics, procurement and customer experience. Gmunder reports to President and Chief Executive Officer Linda Findley Kozlowski.

“Charlean’s background, experience and accomplishments represent an excellent complement to Blue Apron’s leadership and operations teams,” said Kozlowski. “Her experience in...

Blue Apron Reports Third Quarter 2020 Results

Blue Apron Holdings, Inc. announced financial results for the quarter ended September 30, 2020.

“Our third quarter operating results, including the 13% year over year net revenue improvement, exceeded our guidance reflecting continued momentum,” said Linda Findley Kozlowski, Blue Apron Chief Executive Officer. “Our growth initiatives, such as continued product innovation to provide more variety, flexibility and choice, and more efficient marketing to drive higher attraction and engagement, are key factors in the consistent improvements we are generating in Orders per Customer and Average Order Value. These efforts led to Average Revenue per Customer exceeding $300 for the second consecutive quarter. While challenges with labor availability have impacted our ability to address...

Blue Apron Launches Three New Product Expansions

Blue Apron is expanding its menu offerings to make it more convenient for home cooks to receive additional meals every week. The company is offering more variety, flexibility and choice by giving customers the option to order multiple boxes per week, customize select components of recipes, as well as expanding the Two-Person Signature menu to allow home cooks to get up to four recipes per box.

"Our customers told us they want more ways to bring Blue Apron into their kitchen," said Linda Findley Kozlowski, Blue Apron's President and Chief Executive Officer. "By offering additional meals per customer and recipe customization, Blue Apron is making it easier to...

Blue Apron to Introduce First-Ever Thanksgiving Feast

Blue Apron is introducing its first-ever Thanksgiving feast, featuring chef-designed recipes created for an unforgettable, stress-free, and delicious Thanksgiving Day meal.

Known for its unique take on everyday recipes, Blue Apron's Thanksgiving-inspired, southern-style menu will give options to suit every holiday table for parties up to eight people. Complete with a step-by-step guide on how to organize, prepare, and cook a Thanksgiving meal, Blue Apron will also support its home cooks by sharing tips on its social channels to help make the holiday as fun as possible.

"Thanksgiving is going to be different for many families this year, and we're happy to join them in the kitchen by creating...

Blue Apron Partners with Award-Winning Chef to Create Sizzling Summer Dishes

Award-winning chef and restaurateur, Tim Hollingsworth, has created a menu of recipes inspired by his famous cooking style exclusively for Blue Apron to bring seasonal, summertime staples to home cooks across the country. Beginning the week of June 29 through the week of July 20, Blue Apron customers can channel their inner gourmet chef with new, elevated takes on family favorites curated specially by Hollingsworth in partnership with Blue Apron's culinary team.

Known for using high quality and sustainable ingredients, Hollingsworth combines the flavors and memories of the backyard cookouts of his Texas childhood with California cuisine and his wife Coco's Lebanese culinary traditions, into restaurant-quality dishes that can be made at home...

Blue Apron Stock Soars as Consumers Turn to At-Home Meal Kits During Coronavirus Outbreak

When Blue Apron first went public in 2017, things didn’t turn out so great l for the company. However, as the majority of the global market heads on a downward spiral, Blue Apron’s stock has been on the upswing.

As the markets closed on March 19, Blue Apron’s stock was up an impressive 500%, as the demand for its meal kits has skyrocketed in the past week.

“We are increasing our capacity for future orders and expect to fulfill this increased demand by the next..."

Blue Apron Announces What to Expect in 2020 

In an earnings call this week, Blue Apron discussed the meal kit company's strategy for the upcoming year. In the near-term, Blue Apron CEO Linda Findley Kozlowski stated that the company would prioritize the second pillar of their strategy which includes providing more choices and enabling more flexibility to accommodate a wider range of consumers' needs and preferences.

In early December, Blue Apron launched its latest menu expansion, allowing all customers to select from any eleven recipes on their Signature Two-Serving menu each week. The increase from eight to...

Blue Apron Closing Arlington Facility, Laying Off 240 Employees

Blue Apron announced in an earnings call this week that they are closing their facility in Arlington, Texas. The news comes after the meal kit company downsized last year at their facilities in Linden, New Jersey and Richmond, California.

CEO Linda Findley Kozlowski said that their decision to close the Arlington facility is because the company is "building a foundation of operational optimization and fiscal discipline to support our strategy to return to growth."

"Given advancements in sourcing, production and logistics, we believe this consolidation of volume into Linden and Richmond...