Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required.
Password is required.
Fox's MasterChef to Feature Beef. It's What's For Dinner.
Thanks to an investment from the Federation of State Beef Councils, an upcoming episode of a popular Fox network food show will feature Beef Checkoff-funded Beef. It's What's For Dinner.
As part of its biggest and toughest season yet, MasterChef Season 10 has partnered with the Beef Checkoff to bring viewers the beefiest Backyard BBQ challenge. Tune in to Fox on Thursday, July 18 at 8/7c to see how chefs use various popular beef cuts in the challenge...
Beef. It's What's For Dinner. Keeps Sizzlin' with New Ads
The iconic Beef. It's What's For Dinner. brand keeps consumers craving beef with the release of its latest drool-worthy creative digital advertisement collection – "Keep Sizzlin'".
The new collection features beef being cooked with the following popular techniques:
The new "Keep Sizzlin'" collection is inspired by the success of the original "Sizzle" video, which caught the attention of consumers by...
Meet Chuck Knows Beef: Beef. It’s What’s For Dinner. Launches All-Knowing Virtual Beef Assistant
Beef goes virtual as the iconic Beef. It’s What’s For Dinner. brand brings the knowledge of a rancher, the expertise of a chef, and the humor of a dad into the kitchen with the official launch of Chuck Knows Beef, a new beef virtual assistant. Powered by Google Artificial Intelligence and developed in partnership with VMLY&R, a leading digital marketing agency, Chuck is the new virtual go-to expert on all things beef. Chuck can be easily accessed at ChuckKnowsBeef.com or by simply enabling Chuck Knows Beef with Amazon Alexa or Google Home Assistant devices.
Funded by beef farmers and ranchers and designed to be a go-to consumer resource for beef knowledge and recipe inspiration, Chuck provides instant access to recipes, cuts and nutrition information and cooking tips– plus a whole lot more. Consumers can ask Chuck questions like ...
Alternative Cuts of U.S. Beef Focus of Retail, Restaurant Promotions in Taiwan
Encouraging restaurants and retailers in Taiwan to use alternative cuts of U.S. beef, USMEF collaborated with Taiwan Fresh Supermarket (TFS) and the Texas Roadhouse restaurant chain in a series of promotional activities and product tastings. The efforts, funded by the Beef Checkoff Program, were designed to maintain the competitiveness of U.S. beef in the Taiwanese market by providing consumers, foodservice operators and importers with information on available products.
“Taiwanese consumers have adopted more beef in their diets over the past couple of decades, but their knowledge of beef remains relatively limited,” explained Davis Wu, USMEF director in Taiwan. “People are used to purchasing meat with a tender texture and rich marbling, such as ...
Sysco Announces U.S. Launch of Sysco Simply Plant-Based Burger Patty
Industry Applauds Senate Ratification of the USMCA
What the Trade Agreement with China Means for the Meat and Poultry Industry
Industry Reacts to Phase One Trade Agreement with China
Certified Angus Beef: Consumer Demand, Ample Supply Spur Growth
URNER BARRY INDICES