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Fox's MasterChef to Feature Beef. It's What's For Dinner.
Thanks to an investment from the Federation of State Beef Councils, an upcoming episode of a popular Fox network food show will feature Beef Checkoff-funded Beef. It's What's For Dinner.
As part of its biggest and toughest season yet, MasterChef Season 10 has partnered with the Beef Checkoff to bring viewers the beefiest Backyard BBQ challenge. Tune in to Fox on Thursday, July 18 at 8/7c to see how chefs use various popular beef cuts in the challenge...
Beef. It's What's For Dinner. Keeps Sizzlin' with New Ads
The iconic Beef. It's What's For Dinner. brand keeps consumers craving beef with the release of its latest drool-worthy creative digital advertisement collection – "Keep Sizzlin'".
The new collection features beef being cooked with the following popular techniques:
The new "Keep Sizzlin'" collection is inspired by the success of the original "Sizzle" video, which caught the attention of consumers by...
Meet Chuck Knows Beef: Beef. It’s What’s For Dinner. Launches All-Knowing Virtual Beef Assistant
Beef goes virtual as the iconic Beef. It’s What’s For Dinner. brand brings the knowledge of a rancher, the expertise of a chef, and the humor of a dad into the kitchen with the official launch of Chuck Knows Beef, a new beef virtual assistant. Powered by Google Artificial Intelligence and developed in partnership with VMLY&R, a leading digital marketing agency, Chuck is the new virtual go-to expert on all things beef. Chuck can be easily accessed at ChuckKnowsBeef.com or by simply enabling Chuck Knows Beef with Amazon Alexa or Google Home Assistant devices.
Funded by beef farmers and ranchers and designed to be a go-to consumer resource for beef knowledge and recipe inspiration, Chuck provides instant access to recipes, cuts and nutrition information and cooking tips– plus a whole lot more. Consumers can ask Chuck questions like ...
Alternative Cuts of U.S. Beef Focus of Retail, Restaurant Promotions in Taiwan
Encouraging restaurants and retailers in Taiwan to use alternative cuts of U.S. beef, USMEF collaborated with Taiwan Fresh Supermarket (TFS) and the Texas Roadhouse restaurant chain in a series of promotional activities and product tastings. The efforts, funded by the Beef Checkoff Program, were designed to maintain the competitiveness of U.S. beef in the Taiwanese market by providing consumers, foodservice operators and importers with information on available products.
“Taiwanese consumers have adopted more beef in their diets over the past couple of decades, but their knowledge of beef remains relatively limited,” explained Davis Wu, USMEF director in Taiwan. “People are used to purchasing meat with a tender texture and rich marbling, such as ...
Consumer Demand for High-Quality Beef is Strong and Growing
Strong consumer beef demand is expected to continue into 2019, with the USDA predicting consumers in the United States will eat 8.9 percent more beef this year than in 2015. Much of beef’s demand is driven by ground beef and loin cuts, which are particularly popular with consumers at the grocery store.
Not only are consumers eating more beef, they are also enjoying more high-quality beef. This is due to more cattle in the U.S. herd grading higher than ever before.
“Cattle farmers and ranchers, and the entire beef industry, have worked particularly hard during the past 10 years to produce higher-quality beef, and that work is clearly paying off with increased consumer demand,” said Bridget Wasser, Executive Director of Meat Science & Supply Chain Outreach for the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff. “We’re seeing demand for ...
New USDA Beef Lifecycle Assessment finds Environmental Impacts Lower than Perceived
A new study, recently published in the journal Agricultural Systems, is the most comprehensive beef cattle lifecycle assessment ever completed. In the report, titled Environmental Footprints of Beef Cattle Production in the United States,1 the researchers found widely accepted measures related to beef cattle's impact in the U.S. are often overestimated.
The comprehensive lifecycle assessment, conducted by the USDA's Agricultural Research Service and The Beef Checkoff, was designed to scientifically quantify the sustainability of U.S. beef production. This was accomplished by collecting and examining feed and cattle production-related data from more than 2,200 cattle producers in seven regional production areas. Conclusions were derived using a simulation model and the regional production data to ...
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