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Arla Introduces New Brand and Plant-Based Products
In recent years, an increasing number of consumers are looking for plant-based products, and the trend is set to continue. Therefore, Arla has decided to enter the market for plant-based products to meet consumer demand and to develop the category with natural products and unique flavor compositions. Initially, Arla will launch three oat drinks under the new brand, JÖRĐ, an umbrella brand for 100 percent plant-based products.
Arla – one of the world’s largest dairy cooperatives – is now entering the market for plant-based products. The company is ready with three oat-drinks introduced under the new brand, JÖRĐ, that is now on its way to European consumers to...
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