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Sam’s Club Member Access Platform Demonstrates Significant Return on Ad Spend
After announcing the release of in-club attribution for search and sponsored product ads, Sam's Club®, a division of Walmart Inc. and a leading membership warehouse club, is sharing data from Sam’s Club Member Access Platform (MAP) that shows it is already generating significant results for those using the solution. Fueled by this success, Sam’s Club MAP is rolling out additional design, targeting and usability features for its omnichannel advertisers.
Now advertisers have the ability to see exactly what revenue is generated by which ads, demonstrating measurable return...
Sprouts Launches New Retail Media Network Powered by Instacart's Carrot Ads Solution
Instacart, the leading grocery technology company in North America, today announced that Sprouts Farmers Market, one of the fastest-growing specialty retailers in the country, is leveraging Carrot Ads - part of the Instacart Platform - to power its new retail media network. Carrot Ads helps retailers, like Sprouts, establish and grow their retail media networks on their owned and operated websites and apps.Brands can now combine the power of Instacart's robust advertising solutions with Sprouts' healthy approach to grocery shopping...
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