Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.
Sam’s Club Member Access Platform Demonstrates Significant Return on Ad Spend
After announcing the release of in-club attribution for search and sponsored product ads, Sam's Club®, a division of Walmart Inc. and a leading membership warehouse club, is sharing data from Sam’s Club Member Access Platform (MAP) that shows it is already generating significant results for those using the solution. Fueled by this success, Sam’s Club MAP is rolling out additional design, targeting and usability features for its omnichannel advertisers.
Now advertisers have the ability to see exactly what revenue is generated by which ads, demonstrating measurable return...
Sprouts Launches New Retail Media Network Powered by Instacart's Carrot Ads Solution
Instacart, the leading grocery technology company in North America, today announced that Sprouts Farmers Market, one of the fastest-growing specialty retailers in the country, is leveraging Carrot Ads - part of the Instacart Platform - to power its new retail media network. Carrot Ads helps retailers, like Sprouts, establish and grow their retail media networks on their owned and operated websites and apps.Brands can now combine the power of Instacart's robust advertising solutions with Sprouts' healthy approach to grocery shopping...
FEATURED STORIES
Urner Barry Presents Historic Awards to Industry Professionals at Executive Conference
ANALYSIS: Industry Egg Prices Stabilized in the EU
ANALYSIS: "Falling Feathers"- A Retreat in February's Chicken Export Volume...
ANALYSIS: Will Peeled Knuckles Hold Their Ground? Lean Beef Shortage Tests Seasonal Trends
ANALYSIS: Australia's March Beef/Veal Exports Reach Highest Levels Since 2014, US Takes Top Spot