Survey: Quality and Transparent Sourcing Drive Millennial Food Choices

Quality drives millennial food shopping, and they are willing to pay more for it, according to a new Whole Foods Market survey. Eighty percent of millennials value quality when it comes to food shopping, and nearly 70 percent are willing to spend more money on high quality foods.

These findings are part of a new survey released today that examines millennial food, health and grocery shopping preferences, which was conducted independently by YouGov on behalf of the retailer. The national online survey sampled 1,006 adults between the ages of 22 and 37 in the U.S.

Another trend that emerged is more informed purchasing decisions. A majority of millennials want to know where their food comes from and...

Alexa, How Was Prime Day? Prime Day 2019 Surpassed Black Friday and Cyber Monday Combined

This year, Prime Day was once again the largest shopping event in Amazon history with more than one million deals exclusively for Prime members. Over the two days of Prime Day, on July 15 and 16, sales surpassed the previous Black Friday and Cyber Monday combined. Prime members purchased more than 175 million items throughout the event. Prime Day was also the biggest event ever for Amazon devices, when comparing two-day periods – top-selling deals worldwide were...

Amazon Continues to Change the Face of Retail with Prime Day 

According to the NPD Group, more than half of Amazon Prime members plan to purchase products from Amazon during the Prime Day shopping event on July 15th and 16th. While retailers including Target and Walmart are following Amazon's lead with deals of their own during these dates, only 15 percent of these consumers intend to shop at both Amazon and other retailers.

When surveyed, 70 percent of Amazon Prime members reported to look for deals in advance of Prime Day, and nearly two-thirds are doing so to get an idea of what they wish to buy ahead of time. This planning includes comparing prices with other retailers, with nearly a quarter of consumers purchasing items elsewhere if a lower price is found prior to Prime Day. However, those that do not shop on Prime Day, 69 percent, claim...

The New Black Friday? Prime Day's Halo Effect Spans Beyond Gadgets (And Amazon Itself)

Remember when shopping was primarily a chore? If you’re a Millennial, you might never have thought this way, but it really wasn’t that long ago that shopping was more of a task than an experience—let alone something to look forward to.

Historically, Black Friday was the year’s sole shopping experience. Today, however, the abundance of choice, access and creative marketing give brands and retailers all the ammunition they need to inspire consumers to shop at any time they choose...

Whole Foods Celebrates Prime Members with Exclusive Deals on Customer Favorites Through Prime Day 

Amazon and Whole Foods Market are offering some of the deepest discounts of the year on summertime favorites in celebration of Prime Day. In addition, Prime members who spend $10 at Whole Foods Market in store or on Prime Now will receive a $10 credit to use on Amazon for Prime Day. This offer is available until July 16. Visit wholefoods.com/primeday to learn more. 

“To celebrate our Prime members in an even bigger way this year we will add an additional week..."