Vital Farms Introduces True Blues, Pasture-Raised Heirloom Blue Eggs

Today Vital Farms, a Certified B Corporation that offers a range of ethically produced foods nationwide, introduces True Blues, a specialty carton of beautiful pasture-raised heirloom blue eggs, available now exclusively at select regional Whole Foods Market locations. True Blues is a Certified Humane® dozen of entirely blue shell eggs produced with the same animal welfare standards Vital Farms is known and trusted for by people across the country.

“People are looking for new ways to bring novelty to their everyday, and eggs as a cooking staple are..."

Greenleaf Foods Inks Deal with Whole Foods Market to Become Exclusive Plant-Based Chicken Provider 

Greenleaf Foods, SPC, owner of Lightlife® and Field Roast™, is now the exclusive un-breaded, plant-based chicken provider for all Whole Foods Market prepared foods departments across North America. Whole Foods Market will be the first national retailer to offer Lightlife’s newest plant-based chicken product—an un-breaded, whole-muscle, plant-based chicken made from pea protein that’s versatile for a variety of recipes—at over 500 prepared foods departments in the United States and Canada...

Amazon Prime Members will Soon Pay Fee for All Whole Foods Deliveries

Amazon is phasing out free deliveries from Whole Foods Market for Amazon Prime members.

Free online deliveries from Whole Foods are coming to an end for members of the Amazon Prime paid loyalty program.

Starting Monday, Oct. 25, 2021, all online delivery orders placed through the Amazon Prime membership service will carry a $9.95 delivery fee. Amazon Prime members, who up until now received free delivery for Whole Foods orders over $35, have been paying the fee in the for Whole Foods delivery orders in the...

Whole Foods Market Releases First-Ever Plant-Based Trend Predictions

Whole Foods Market revealed its first-ever plant-based trend predictions, with nut-based cheese alternatives, banana blossoms and creamy cashew dips topping the list. Looking ahead to summer and beyond, the grocer’s Trends Council pooled members’ industry knowledge, product-sourcing expertise and hands-on work with emerging and existing plant-forward brands to inform the predictions.

The choice to highlight plant-based predictions comes at a time when shoppers are focusing on eating more plants. According to a recent study by The Hartman Group, nearly half (48%) of consumers look for products labeled as...