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Wayne Farms Introduces All Natural Ladybird Premium Chicken Brand
After a successful market entry and a round of market tests Wayne Farms LLC is launching its new brand LADYBIRD Premium Chicken in select Northeast locations and planning wider distribution by the end of the year.
LADYBIRD Premium Chicken was developed for foodservice and cash and carry customers looking to capitalize on trending preferences in the consumer marketplace while sourcing a more tender chicken product. Humanely raised on family farms, the all natural line of fresh products are made from smaller, all-female chickens providing more consistent sizing and portion control. LADYBIRD chicken is aged on the bone before processing, optimizing...
Sam's Club to Distribute Naked Truth Premium Chicken
Georgia-based Wayne Farms has announced that Sam’s Club stores in 19 states will begin carrying the NAKED TRUTH® Premium Chicken brand, starting this week. Kicking off the brand with fully cooked, sous vide prepared, Flame Grilled Chicken Breasts, consumers can expect superior texture, moisture, flavor, convenience, as well as Step 2 animal welfare certifications through the Global Animal Partnership (GAP). The new offering leverages Wayne Farms’ extensive track-record of success and performance in the foodservice category by bringing that knowledge to consumers who want to achieve restaurant-like results in their own homes. It’s also an excellent option for interested retail deli and foodservice customers, as well—and the company is poised to deliver a product that meets those needs...
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