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New Survey Examines Consumers’ Understanding of the Environmental Impact of Chicken Production

Further delivering on its commitment to transparency, the National Chicken Council (NCC) today unveiled the findings of its new nationwide survey about how deeply consumers understand sustainable food practices as it relates to broiler chicken production, an industry that maintains one of the lowest environmental footprints in animal agriculture. NCC announced the new survey as the Sustainable Brands ’19 Conference kicks off today in Detroit.

According to survey results, knowledge of the environmental impact of chicken among consumers is low. Only half of survey participants (51%) are moderately knowledgeable about chicken’s impact on the environment, while three-quarters (71%) are moderately knowledgeable about how chicken is produced. While most are familiar with topics related to...

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Jun 5 8:23 AM, General News



Tyson Foods Accelerates Programs to Meet Ambitious Sustainability Goals

Tyson Foods (NYSE: TSN) released its 2018 sustainability report today, demonstrating progress and increased transparency across key sustainability measures, including farming practices, worker health and safety, hunger relief and more.

The company accomplished the following in 2018:

  • Workplace Safety: More than doubled its 10 percent year-over-year commitment to reduce OSHA recordable workplace injuries and illnesses (a 22 percent decline).
  • Team Member Education: Expanded Upward Academy, a language and life skills education program, to 33 plant locations...
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May 14 9:09 AM, General News


UB Executive Conference: Steve Sands Says the Call for Transparency is Real

The second half of the day kicked off after lunch on Tuesday with Steve Sands Vice President of Protein, Performance Foodservice. His presentation on differentiating products through branding and transparency illustrated the topic from a relevant and applicable standpoint as it relates to the value chain.

Sands asserted that restaurants today need a story. Today’s consumer is asking: “Do you have my back?”

“But if you’re going to tell a story, you better make sure that story is real. Because food fraud is at an all-time high,” Sands noted.

Many companies are only pursuing transparency after getting burned. But this trend is not going away and it’s better to be proactive.

In fact, the call for transparency is so real that...

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Apr 30 5:02 PM, Urner Barry


When it Seemed People were Growing more Detached from Farming, “Generation Yum” Delivered a Surprise

Young people are living up to the “Generation Yum” label coined by author Eve Turow with their connection to the people, places and practices that raise our food—according to new research from Cargill.

“I’m thrilled that people are deepening their understanding of agriculture,” said Hilary Maricle, co-owner of Maricle Family Farms in Nebraska, U.S., and mom of five. “By creating harmony between farmers and consumers, we can help people appreciate where their food comes from—and how innovative practices are creating healthier, more sustainable farms ...

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Jan 8 10:20 AM, General News




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