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The Hartman Group's Shelley Balanko on Consumer Buying Trends in a Pandemic
During extraordinary times, insights into consumer behaviors become more vital than ever to businesses. The Hartman Group, a food culture consultancy, provides such trends, insights, and strategic counsels to professionals in the food and beverage industry. The company conducts its own primary research with expertise in areas including sustainability and the health and wellness consumer.
In 2012, the Hartman Group developed the Eating Occasions Compass, a database that documents the who, what, when, where, and why of eating occasions in the United States...
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