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Church's Chicken and Texas Chicken Roll Out First-Ever Global Brand Positioning
In front of a standing-room-only crowd at a San Antonio conference center, domestic and international franchisees and operational leadership from Church's Chicken and its sister chain, Texas Chicken, came together for only the second time in the history of the brands to learn how the company will strategically reposition itself moving forward. The unveiling of the brand positioning work was a highlight moment during the recent 2018 Global Excellence in Leadership Conference.
"We are one brand serving a very similar menu but we are in distinctly different stages of our life cycles. Our domestic roots go back 66 years, but our international footprint has really just started to take off in the past few years...
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