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Everyone in the US Can Celebrate Taco Tuesday Freely, As State Trademark Registration Relinquished

Earlier this year, Taco Bell set out on a bold journey to give Taco Tuesday back to all by filing legal petitions to cancel the two standing trademark registrations. Today, that ambitious goal has been met, as Gregory's Restaurant and Bar has parted ways with the Taco Tuesday trademark registration covering the 50th state, allowing New Jersey businesses and residents to fully celebrate the best day of the week. This epic milestone comes shortly after Taco John's relinquished their trademark registration for the phrase covering 49...

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Oct 25 8:00 AM, Urner Barry



Taco Bell and Doordash Come Together to Celebrate the Biggest Taco Tuesday Ever 

With the liberation of Taco Tuesday in 49 states, DoorDash has joined the fun with Taco Bell to throw a celebration for taco lovers across (most of) the country*, covering up to $5 million worth of tacos on Taco Tuesday, September 12. DoorDash, the on-demand delivery platform that connects consumers with their favorite local businesses, has assembled over 20,000 local Mexican restaurants to participate in the momentous event. By celebrating Mexican restaurants across the country, Taco Bell and DoorDash hope to empower businesses of all...

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Sep 6 8:01 AM, Urner Barry


Taco Bell Will Help Pay for Your Taco Tuesday Celebration, Even if it's Not at Taco Bell

To celebrate the liberation of the Taco Tuesday trademark registration in 49 states, and to support and spotlight restaurants who now have the right to freely use Taco Tuesday, Taco Bell has announced that on Tuesday, September 12, Taco Tuesday fans (nearly) everywhere* can celebrate Taco Tuesday (nearly) anywhere – and Taco Bell will help pay for it.

On Taco Tuesday, September 12, Taco Bell, in partnership with DoorDash, is opening a $5 million taco tab...

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Aug 9 8:01 AM, Urner Barry


Taco John's, Taco Bell End 'Taco Tuesday' Trademark Fight

There's a truce in the "Taco Tuesday" wars.

Restaurant chain Taco John's said Tuesday it is giving up its fight defending its trademark of the phrase "Taco Tuesday." Fast-food giant Taco Bell filed a petition in May with the U.S. Patent and Trademark Office seeking to cancel the trademark.

Taco Tuesday is generic and any restaurant that makes tacos should be able to use it, said Taco Bell, which is owned by Yum Brands.

Jim Creel, chief executive of Taco John's, which operates nearly 400...

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Jul 19 8:09 AM, Urner Barry


Ring the Bell! Every Day is Taco Tuesday® at Taco John's

Taco John's has proudly owned the Taco Tuesday trademark since 1989. In celebration of this non-anniversary, beginning today – conveniently, Taco Tuesday– Taco John's is rolling out a special Taco Tuesday deal – $2 for 2 Tacos (crispy or softshell). Every day, all day, May 16 - May 31, through the Taco John's Mobile App, for Bigger Bolder Rewards Members.

Because at Taco John's, Every Day is Taco Tuesday!

"I'd like to thank our worthy competitors at Taco Bell for reminding...

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May 16 3:04 PM, Urner Barry







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