Jimmy Dean Breakfast Offerings Expand with Introduction of Plant-Based Patty Sandwiches

Jimmy Dean brand, part of the Tyson Foods portfolio of brands, is meeting the growing demand for meat alternative options with the launch of two new sandwiches featuring a plant-based patty: Jimmy Dean Plant-Based Patty, Egg & Cheese Croissant Sandwich and Jimmy Dean Delights Plant-Based Patty & Frittata Sandwich.

A Breakfast Revolution

Demand for plant-based food options has grown exponentially with retail sales up 148 percent more than last year amid the on-set of COVID-19 in mid-March. By the end of 2020, a majority of Americans reported...

Beyond Meat Expands Club Store Distribution with BJ's Wholesale and Sam's Club

Beyond Meat is working to increase accessibility to plant-based meat through the development of new sales channels, including club and convenience stores. The company, which offers an 8-pack of its flagship Beyond Burger, first broke into the club channel last year at Costco. This summer, Beyond Meat added partnerships with BJ’s Wholesale and Sam’s Club, unlocking partnerships with three major club stores.

“Having entered all national conventional retailers in the US, we looked for where the white space existed and club stores were the next logical step towards increasing accessibility to plant-based meat among mainstream consumers,” said Chuck Muth, Chief Growth Officer, Beyond Meat. “By offering the Beyond Burger in a larger format, we’re able to provide value to consumers and a more accessible entry point for...