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Sam’s Club MAP Launches Full Funnel Video Capabilities with Advanced Member Measurement
Connected TV Ads, Sponsored Videos and Interactive Videos enable advertisers to leverage robust first-party data and insights to engage Sam’s Club members with video advertising
Sam's Club®, a division of Walmart Inc. and a leading membership warehouse club, announces Sam’s Club Member Access Platform (MAP) has launched full-funnel video advertising onsite, in-app and offsite. Research shows that 66% of consumers prefer watching a video to learn about an item, and MAP’s new innovative capabilities ensure that...
Sam’s Club Member Access Platform Demonstrates Significant Return on Ad Spend
After announcing the release of in-club attribution for search and sponsored product ads, Sam's Club®, a division of Walmart Inc. and a leading membership warehouse club, is sharing data from Sam’s Club Member Access Platform (MAP) that shows it is already generating significant results for those using the solution. Fueled by this success, Sam’s Club MAP is rolling out additional design, targeting and usability features for its omnichannel advertisers.
Now advertisers have the ability to see exactly what revenue is generated by which ads, demonstrating measurable return...
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