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Indulgent Snack Food is Making a Comeback by Walking the Line Between Health and Enjoyment

U.S. consumers are giving themselves permission to enjoy indulgent snacks, reports The NPD Group. Their permission to enjoy savory and sweet snacks is the result of the wellness-driven acknowledgement that balance is the key. Brands are supporting their consumers’ quest for balance by offering snacks that walk the line between health and indulgence, like portion-control packs, thinner versions, or nutrient-enhanced savory and sweet snacks, finds NPD’s recently released Future of Snacking report.

“The role of snack food is changing in different ways in reaction to Americans’ desire for balance, portable snack foods, and holistic wellness,” says David Portalatin, NPD food industry advisor and author of Eating Patterns in America. “It’s no longer about depriving yourself of...

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May 30 8:22 AM, General News



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